There are so many small businesses on the internet, and one of the easiest ways to set yourself apart is a custom web design. But are custom web designs for small businesses expensive, and are they right for your business? Here we’re going to go over everything you need to know to make sure you’re getting a great custom web design, and exactly how it can help build your business brand. Keep reading!
Why Custom Web Designs?
When most of us start up a site we’ll look for a generic free template; this can do the trick for a little while, and hey it saves money! The sad thing is if it’s free and it’s online, you’re probably not the first person to have got the design. There will be thousands, if not hundreds of thousands of other small businesses with the same exact site, and when people come to look at your website it’s going to just get lost in the memory hole.
When you invest money into a custom web design for your small business, you’ll be able to stand apart from the others and show your customers that you’re serious about your business. Think about when you’re browsing on the internet, when you see a generic looking website you’re not going to listen to what they have to say are you? Neither will your customers. When you think like a consumer you’ll be able to finally answer the age of question of how to give people what they want.
How to Choose the Right Custom Design for Your Small Business Site
Once you’ve decided to get a custom web design for your small business site, you need to know what makes a design good or bad. Many journeys on the road to success have been quashed by a businessman who wants to completely design the site themselves; don’t hyperfocus on one or two issues that can be easily corrected, and bring some examples of sites you like and those that have elements that you believe could bring your site to the next level.
A great designer will be able to work with you and help you achieve your goal of a great custom website design; before you hire anyone make sure you get references to see how previous clients have felt about their work. It’s best to know who you’re working with before you sign contracts or make any agreements; never feel bad about asking a designer for references!
WordPress For Small Business Sites
When you’re building your new small business site, you’ll want to build it on a CMS (content management system) like WordPress, Joomla or Drupal. These give you total control of your site after the designer has worked on it, and you’ll be able to get everything you need from the site too! Have a blog, an attractive landing page, and of course that jump quality that will attract new customers.
If you’d like to learn more about what a custom design for your small business site can do for you, click here.