Optimising your content is important, especially when you’re trying to get noticed by the search engines. But what is quality content, and how can you work it into your sites and online marketing campaigns without haemorrhaging money every month? It’s possible to have great content that people want to share, without spending a fortune! Here I’m going to tell you what quality content is and isn’t, as well as how it will help you work out your SEO kinks and get noticed by the search engines.
Just What is Quality Content?
Quality content is stuff that, YOU, personally would want to read. We’ve all stumbled across that content online that makes us wish we’d never gone there; from the constant refrain of “keyword keyword adjective keyword” to plain gibberish that makes no sense at all. You don’t want to read that, and your readers don’t want to read that either. Bad content also includes content farm material that is obviously written by someone whose first language is not English. A good rule of thumb for knowing if the content is right for your site is if you can enjoy it and learn from it you’re dealing with good quality content.
Don’t Make Article Marketing the Only Content You Create
I can’t say this enough, if you’re marketing something online, make sure your content is at least good and you have more content besides what’s on ezinearticles or other article directories. Article marketing is great for link building and SEO, but it’s not always the best quality out there. These articles might be enough to pique the interest of your audience to grab your call to action and click your links, but when they get to your site, what will they find? A nice squeeze page (sales page) that has a clear direction that funnels them to the sale, or will it have a lot of content that talks about your products and/or services, establishing a rapport with your audience that aids them to convert?
Quality Articles Help SEO
Quality articles help your SEO efforts by being more relevant to search engines desperately seeking your content! Anyone can write a 500 word article on gerbil care that hits the keyword targets, but how many can actually explain why you should use x brand of gerbil food to ensure optimum health? These little things can pull your content from slightly informative to entertaining and enjoyable; Google wants to index content that people want to see, and if people can’t find what they want with Google they’ll quit using it. The standards are there to make the experience better for everyone, and with a greater quality of content you’ll be able to charge more for your product!
When you’re looking to boost your SEO efforts, examine the kind of content you’re running on your site! Is it content that you would want to read? Is it informative? Does it have a clear call to action that will push people towards what you want them to do? Increasing your quality will increase your PageRank and your sales, so start looking!
Contact us today to find out how we can help you achieve your search engine optimisation goals!