Researching SEO keywords is important; if you don’t know what people are looking for, how will they ever find your website? You can put as many different keywords as you like on your site, but if they’re wrong you’re just wasting time and money, as well as opportunity, on the wrong thing. You only get to talk to your audience after they’ve come to your website, and unless you can get them to take that first step to come to your site, you’re not going to be able to talk to them. Here we’re going to explore what keyword research is, how keywords get researched, and why it’s important to your business!
What is Keyword Research Exactly?
The first thing you do when you’re researching keywords is to look over your competition. Google different sites in your niche, and copy the addresses into a text file; make sure you take note of the ones on the first page and ignore the ones that are on the other pages. Now go use the free Google Adwords tool and put in the URLs for each site, paying close attention to what keywords come up; these are the keywords you want to use! There are more in depth ways of researching keywords with paid software, but you can start with the free ad words tool.
Why is Keyword Research Important?
Aside from the many ways it can increase your business it’s good to understand your audience. If you understand what they’re looking for, you’ll be able to give better service and improve what you’re offering to fit their needs better; rise above the norm and give people what they want! Another thing you need to think about is how much time are you wasting on bad keywords? Keywords are tough, but if you don’t know what you’re doing you’re wasting your time. Sometimes it’s better to find someone who knows what they’re doing rather than spend time trying to compete in a market with the wrong tools.
Another thing to consider is how much money are you spending on bad keywords? Every missed opportunity to share your site with people looking for you is a missed sale, so why not put your time and money into the right keyword research to bring the right people to your site?
Using Keyword Research
After you have keywords you still need to implement them! Start writing articles with good densities that will attract visitors; write or buy content that you would want to read yourself, and you’ll be able to capture the attention of your audience and steer them towards the sale. Google indexes content that’s unique, entertaining and informative, so make sure yours is and you’ll be golden.
When you want to get better search engine rankings, you need to do keyword research. Once you’ve found the right keywords for your niche (category), you can implement them with article marketing, content on your site, and other ways to get noticed.
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