What Sets A Free Logo Apart from a Professional Logo Design?

It can be hard to figure out why you really should shell out money to get a great logo design; if you can get all this stuff for free, why should you have to pay for it? To understand why you should put some cash down on your next logo design, you need to know what really sets the two apart! Before you spend any money, you really need to know what a good design is and how to choose a good designer (or try and wing it on your own). If you want to know why you need a professional designer, keep reading!

Free Logo Makers are Expensive

It’s a free logo maker, how the heck is it expensive? A free logo can actually be one of the most expensive mistakes you ever make; people need to remember your logo and if you’re using generic elements without any design principals in mind, people just aren’t going to remember you. It’s nothing against you or against free stuff, it’s just your logo is the face of your business. It needs to be special and interesting, just like the services and products your company provides!

Are Professional Design Companies Worth the Money?

The answer to this question is really up to the logo design company that you choose to work on your professional logo design. Some companies are bad and you’ll be throwing away all of your money on something that won’t help you, while other companies will give you the value and logo you need to start building up your brand. But how do you tell the good from the bad, and how do you know that your logo is going to help you be successful?

Choosing the Right Professional Logo Design Team for You

When you’re looking for the right people to work on your logo, you’re going to want to see their portfolio. They need to have worked on something similar to your own business before, and you should be able to look at their logo designs and go “Aha!” and really get what they are trying to say. If you don’t like their logos in their portfolio, you’re probably not going to like what they create for you.

How Much do Logos Cost?

Figuring out the cost of your logo can be tricky, but it’ll boil down to three things:

  • How many people work on your logo
  • How much time is spent on your logo (including adjustments, changes, fixes)
  • How much you want to spend

If a design company can figure out fast enough that the sky is the limit, some of them are going to take you for all you’ve got! You need to set a budget with the design team BEFORE they start working on your design; don’t feel bad if you want to try and get a better deal than what they’re offering. Just remember that you’re going to want to spend money to make money and get a great design, and you’ll do great!

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