What is Successful Logo Design?

Who doesn’t want a successful logo design that both speaks to your audience but is also easy on the eyes? Your logo has to be memorable to your audience (when your logo design is successful it’s the corner stone of your corporate brand identity) so they identify with your company when they need you, and it also has to get them excited about what products or services you’re offering. But what do people want? What is colour theory, and why is incorporating simple geometric shapes important in a logo? All of these questions and more will be explained!

“Can’t I Just Design My Own Logo?”

I’ve heard this time and time again, “Why can’t I just design my own logo?” Sure, you have Photoshop or MS Paint and a cool font you downloaded, but a logo design is more than the name of your company and a swirly background. Logos are carefully crafted (at least when done right) with geometric shapes and unique fonts. The colours selected are chosen because customers in that business associate it with positive experiences and emotions. Everything about a successful logo design is carefully chosen and researched.

While you could design your own logo, that doesn’t mean you should design your own logo. You want your logo to carry the same air of professionalism that you do in the rest of your business. Many small businesses have launched and failed on a botched logo. Don’t let this be you.

“Logos are Too Expensive.”

Another issue people have with logo design in general is the cost. A logo is the graphical representation of your business; this is the first thing people see when they come in contact with you via a business card, your e-commerce website or on print materials. You want to make a good lasting impression! With so much that goes into a successful logo design like research, colour theory, designing a custom font and more, logos are an investment. It’s an investment that pays off if you can find the right designer to help you get the logo that will catapult your business ahead of the competition.

“Finding the Right Designer is Like Finding the Right Pair of Shoes.”

Finding the right designer to bring your logo dreams into reality is a process of elimination. You’ll need to find a good designer (like us!) who has a portfolio. Look it over and see if they’ve worked on logos for businesses similar to your own. Look at their rates and see if it’s something you can afford. If those two things work out, contact them and ask for references. Anyone can create a portfolio of logos, but having current and former clients on hand who will speak with potential clients is something altogether. It means they did such a good job they’ll vouch for them.

You need a successful logo design to get ahead, but you also need one that’s tailored to your business and your personal needs. We can help you with your logo today!

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