We all want to be number one in the SERPs (search engine ranking position) but it can be hard to figure out just what the search engines want when they’re indexing pages. The first step to getting to the top is to have an SEO friendly website design, but what is SEO (search engine optimzation) and how do you make your website SEO friendly? Here you’ll learn everything you need to know and then some. Let’s get started!
What is SEO?
Before you can be SEO friendly, you need to know what SEO is:
Search Engine Optimisation helps people find your website; the content will be good and clean that will help visitors know what your website has on it, how relevant it is to search terms, and if it’s actually any good. The right SEO strategy will help you rise in the search rankings, as well as get the word out about what you’re offering. If you’ve ever done a search, you know how important it is to be on the first page (how often do any of us search beyond that first page?). Now that you know what SEO is, now it’s time to learn how your site can be more SEO friendly.
What is SEO Friendly?
When designing your site from the ground up, or redesigning your existing site, you want to make sure it’s making it on to the search engines and getting the audience you need to be successful online. This means using a CMS like WordPress that gives you that ability to customize the site with a full range of SEO options like tags, categories and enhanced Meta data. The better your SEO is, the more friendly it is to search engines who come knocking looking for information. You’ll also want great interesting and informative content that will be relevant to people looking for what you offer (purple Halloween wigs for example), so they’ll find you when they’re looking.
How to be SEO Friendly
The first thing you need to do is to check over how your pages are categorised and using tags, or keywords, to help people find you. If you don’t know what your keywords are, you’ll need to hire an SEO company to help you understand your niche, your audience and how to bring more people in. Once you have keywords, you can start putting out content that’s relevant. Think of your website like a main street store; people might pass by it every once in a while, but unless you advertise and have things in the windows no one will ever know you’re there.
If you have an existing website that is having a hard time getting results, consider having it overhauled to make sure you do! While this might cost a little in the short run, in the long run you’ll reap the rewards of having a site that is SEO friendly. More people will find you, you’ll rise in relevancy for search engines like Google, Bing and Yahoo, and you’ll start reaching the audience you need to survive and thrive.
Contact us today for more information on how we can help you achieve your online SEO goals!