In the beginning, there was the word… and it was static. We all hear about web 2.0 website design, web 1.0 xml AJAX and all the other acronyms that make techies happy, but what does it all mean? Here we’re going to talk about the difference between web 2.0 and web 1.0; how to tell what your site falls into, and how to bring it up to the latest web standards.
What is Web 1.0?
Web 1.0 is what the web started out as. Static pages with static search engines that indexed them and you’ll notice them by their .html extension. If you’ve been on the web for the last ten years, you’ll remember lycos and geocities; these were web 1.0 sites! Remember those dancing “under construction” gifs? That web was awful, but it was the wild west of the internet and it holds a special place in the heart of everyone who’s been using the internet since the 90s. But when the rise of the “social web”, most notably blogger and dig, began to overtake the clunky older version of the internet web 2.0 was born. All good things must come to an end, and while the internet is not nearly as wild as it once was it is a lot more usable today than it was before
What is Web 2.0?
Also known as the social web, web 2.0 allows people to interact and buy things on a level they never could before. The new web is user driven with massive sharing of content and information, all at the user’s behest. WordPress, Facebook and Google are hallmarks of web 2.0 prominence, and you’ll want to get in on it!
Why is Web 2.0 Important?
No matter what you’re selling or saying online, you need to make sure your business is up to web 2.0 scruff. In the beginning it was all about shiny buttons, but now it’s about community and ease of use. People will not buy from you unless they can trust you; a well-designed website with web 2.0 features goes a long way towards establishing that sense of trust and community you need to thrive online.
Is there a Web 3.0?
Many experts are already proclaiming the rise of web 3.0; a web where companies make most of the content and are able to cut huge swaths of influence through the web without people even noticing it. You can look at Facebook for an example; Facebook leverages its user base to create massive databases to sell to marketers. Most of the content shared to you by your friends is actually manufactured by corporations and you’ll have a hard time telling which is which.
Using the web to your advantage in business online is important and you can’t survive without it. Integrating social sharing into your website, giving your users an easy interactive experience, building blogs and other experiences for your users to enjoy will give you a big leg up on the competition regardless of your niche!