Every business needs a web presence, but how do you get one? How do you make sure your local and international customers can find you, and how can you make sure you do it on a budget that’s both affordable and helpful? Here we’re going to go over what SEO is, how you can get SEO for your small business online, and how to utilize it effectively to bring you the customers you need to start growing your business and get profitable!
What is SEO?
SEO is search engine optimisation, or how you can make your website play nicely with the search engines to drive traffic to your website. Each site has its own algorithms, but they all follow the same general rules that you can follow to get your site some new traffic.
The first thing you want to do is identify the top keywords that people are going to use to find your website; while competition for keywords can be fierce, if you know how to customize your keywords you’ll do fine. If you’re a local plumber, use your area (Atlanta or New Brunswick for example) and combine it with “plumbing emergencies” or “24 hour plumber” to start getting that local link juice! This is also known as “geo targeting”; focusing on local areas to make sure you’re hitting your local market. If you’re working with a larger audience, you should still aim for your home area to bring in the best customers possible. Competing with the national market can be tricky, but it’s doable!
Another good way to get traffic to your site and good SEO running is backlinking. There are many ways of doing back linking, so you’ll want to check each one out to see how they work for you.
The first way is article marketing; article marketing allows you to get links back from higher PR (PageRank) sites to bring up your relevance in the search engines. You’ll want to be careful about what sites you use for article marketing.
Forum backlinks are also a good way to get link juice; you can leave relevant posts (don’t talk about children’s toys in an adults with Alzheimer’s forum for example) that get people to click on the links voluntarily, as well as get the search engines to take notice of what you’re selling.
SEO for small businesses is all about getting the exposure you need to get your customers to your website. Use keywords that target your local area, outsource your tasks to save time, and work on back linking to bring in people.