While there are many ways you can get off site SEO, you’ll want to work on on page SEO too! Your website is the thing that Google crawls, and no matter how many backlinks you have coming in if your website doesn’t have the right SEO you can end up with a bad ranking or even no ranking. Why make it harder than it has to be, when you can get your on page SEO done all at the same time? On page SEO is super simple, and you’ll kick yourself for not doing it sooner.
First Stop, Meta Tags
Meta Tags can be overlooked; while many SEO experts say they’re not all that important, they really are! Keep an eye on your meta tags, and if you don’t know what to do take a look at the different meta tag generators (be sure you remove any links back to the generators who are trying to piggy back on your good fortune). Before you start editing your meta tags you need to gather a few things like:
Your Keywords – You need to have the keywords you want to use for every page. For most pages you’ll probably use the same keywords, but tailor your keywords if you can so you don’t get hit with spamming penalties for using unrelated keywords. Also note that you can use UP TO 12 keywords and keyword phrases, anything more than that can mess with your SEO.
Use Yoast for WordPress – If you’re running a WordPress site or blog, you will want to use tools like Yoast to get meta tags for each blog and optimise your SEO. They’ll help you find good keywords for your article, and even write your description.
Descriptions for Your Pages – There are a meta tag known as “description”; you’ll want to have a custom description no longer than 140 characters (not words, but characters!) to let people know what this page is about, what you’re offering and all that. It’ll show up in Google search results as the little text that tells people what the page is about, so be descriptive and drive those users towards your page!
You’ll want to utilize “in links”, meaning you’ll link within your content to other content on your site. Crazily enough, this actually works! Like any other kind of linking you’d do outside of your website, you want to make sure that what you are linking to is relevant to the article. You might be tempted to in-link everything, but you don’t need to do that; 2 links or so will be fine for all of your needs.
Focus on Your Niche
Focusing on your niche is the best step you can take for on page SEO. You want to focus on what you do best; use high quality content to drive your traffic, be an expert in your field and you won’t have to worry about employing black hat tactics to bring up your SEO.