Understanding How PageRank Works

PageRank is dispelled as a total myth by some SEO experts while others will swear by it. Here we’re going to go over what PageRank actually is, how it works, and everything you’ve ever wanted to know about PageRank but were afraid to ask! Is PageRank a metric you need to worry about? Do you have to have a high PageRank score for your website to get traffic, or do you need to focus on how many visitors you are actually getting into your website? Let’s get started!

PageRank 0 is Bad!

No, it’s not bad. It could just be that your website is brand new; it can take years for your website to age or mature and be a more “trusted source” for whatever it is you’re selling on your site. No matter what people tell you, you can’t go from PR0 to PR10 overnight; going at in an organic way is the best way to get your site better rankings over time.

PageRank Means You’ve Made It

There are PLENTY of low PR sites on the web today who get tons of traffic without a high PageRank score. You may not be optimising your site for all of your terms, but the ones you are will have a good SEO score. Focusing on PageRank can be a good thing, but you don’t want to put all your eggs into the PR basket!

Incoming and Outgoing Links will Improve/Ruin your PageRank

A common misconception is that if you have incoming and outgoing links you’ll be able to either raise up your PageRank or wreck it; it really depends on what you’re doing with the links. If the incoming and outgoing links are relevant to your site and what your keywords are, it can help your PageRank (but again, PageRank isn’t the only thing you have to worry about with SEO), but if it’s not relevant you can end up getting hit for spam. It’s also good to keep an eye on exactly what kinds of sites you’re linking in and out from; if they’re bad sites and you were paid for a link exchange, you can end up hurting your search engine position (front page, third page, etc).

Ways to Bring up Your PageRank

If you’re looking for ways to bring up your PageRank, the more organic the better!

  • How Many Good Sites are Linking Into Your Site?

Inbound links matter, and the better they are the better they look for you! Having your page linked from Wikipedia or CNN will tell the search engines you have “authority”, and are something worth visiting.

  • Are People Commenting?

User interaction is important when gauging a site’s importance on the web. If you have a blog, are people leaving real human comments or just garbage “THIS IS AWESOME, GO TO ww,wstevesho for MORE ResOURces” comments no one wants to read? How many retweets of the subject are there, and how many Facebook likes do you have on each page?

All of these things are important when gauging how you’re doing as a website and if you’re worthwhile resource. Check over your page and see what you could improve!

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  1. […] used to do link exchanges, but if you’re linking to sites flagged as spam, viruses or just poor Pagerank sites in general it will tank your own PR. Be careful who you link to, how you link to them […]

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