The Differences Between SEO and Web Design

When you’re working on your website, you’ll hear a lot of terms bandied about. A lot of companies say they’re experts in both web design and SEO, but these two things are just not the same thing! You’ll want to make sure they’re knowledgeable before they touch your site, and you’ll want to know a little more so you can make sure you get the most out of your website now and in the future. When you want your website to be SEO friendly, and you want people to like the way your site looks, it’s important to know what all these terms mean. Let’s get started!

A Friendly Web Design

When you look at a site and like the way it’s laid out, how easy it is to navigate, and of course you want to come back again, it’s a well designed site! Web design is the art and science of making websites look beautiful and work the way they’re intended to. A good web designer will know all about colour theory, how to use colours and create a great design to make sure customers “stick”, or keep browsing your site. The longer you can make a customer stick, the better your chances are for getting them to do what you want (buying a product, signing up for your newsletter, etc.). This is VERY different from SEO-friendly, keep reading for a better explanation of that.

Being SEO Friendly

An SEO friendly site is one that helps the search engines find you, index you, and of course helps propel you to the top of the SERPS, or search engine ranking position (like having your website come up on the first page for a popular search term). The higher you are in the SERPs, the better your website will do online. There are on page SEO methods you’ll have to do like properly using header tags and targeting specific keywords on your website to make sure your audience can find you when they need you.  

You Need Both for a Successful Website

When you want your website to be successful, you’ll need to be both search engine friendly, or SEO friendly as well as have a friendly web design too! It doesn’t matter if you’re running an ecommerce site or a portal for dog owners, being able to be found and keep your core audience on your page is the big recipe for success on the internet.

Many companies will tell you that they can create a beautiful website AND get your website SEO friendly, but they don’t have the proof to back it up. Ask for references and examples of sites they built, ask for keyword reports of people they helped launch into SEO prominence. Any good SEO and design company (like us!) will be able to provide this information and help you get your website on to road to winning online. Click here to see what we offer today, and start making money online with your website!

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