The Art of Design: Logo Edition

Getting the logo of your dreams is all about understanding what goes into making a logo great! While it’s always a good idea to find a professional logo designer or company to work on your logo, if you want to get the best deal you’re going to need to make sure that you understand as much as you can about logo design so you don’t get bogged down in a ton of jargon and costs that aren’t necessary to get the job done. An educated buyer is a happy buyer, so in this crash course you’re going to learn everything you need to know about logo design, and you’ll be able to find a designer to help you create the right logo for you.

Why You Need a Logo

First things first, you need to know why you need a logo. No matter what kind of business you have, you need to have a logo. Logos are the first part of your brand identity, and people need to be able to look at your logo and know that it’s YOUR logo; you want to evoke that visceral reaction in your customers, establish those emotional bonds (but in a good way) so you can make sure your customers know you. That’s the whole point of a logo, and if it’s not memorable it’s just not a logo.

Logos Should be Dynamic

Dynamic doesn’t mean it has to be animated, but it does need to convey a lot of information in a small space in the quickest amount of time possible. A logo should be a perfect balance of text, shape and colour to give the audience a window into what you provide. It’s a little crazy how important each of these three elements can be for logos, but you need to make sure that each is in perfect harmony with the others.

Different colours will communicate different ideas to your customers, and different shapes just turned on an angle can tell people drastically different things. The choice of text used for a logo needs to be unique; this means that the font shouldn’t be common or one that you use every day. With the right logo design company, you’ll be able to get the logo you need to be a success with your customers, and it’ll stay relevant for years to come!

Getting the Logo You Deserve

Getting the logo you deserve means being happy with your logo. Unlike some other forms of art, design has to communicate an idea. If you don’t get the ideas behind the logo, the designer has failed. You’ll want to show the different mockups that you get from the designer to your coworkers to see what they think about, just to make sure you’re getting a good perspective.

Understanding how logos come together is half the battle; you’ll still need to have some help understanding colour psychology and how everything comes together, so make sure the designers you hire (like us!) will work with you to make sure that you get the logo that you want and need to be successful!

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  1. […] a logo. If people can’t remember who you are, what’s the point in even having a logo? You logo needs to be unique, memorable, and have that emotional impact that creates the brand connection your company needs to survive. I […]

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