Top Three Ways to Fail at Web Design and How to Avoid Them

Web design is such a fickle thing and it’s so easy to turn a great design into a bad design; if you’ve ever wanted to know how to make your design a winning one, you’ve come to the right place! Here we’re going to talk about how to tweak your design if you already have one, and if you’re creating a new one from scratch you’ll be able to make your web design built to last.

Fail #1: Slow Loading Sites

A slow loading site will never be successful; I know this sounds a bit harsh, but it’s true. You just can’t expect people to wait on your site to render in their browser, especially if they’re using a mobile device. If you want to fix slow loading sites you need to go through this quick checklist:

  • Are the images in your design web optimised? If you’re not sure, ask your designer to take a look at it or check out the sizes by right clicking on the elements and clicking “properties” in your browser window.
  • Your page needs to be >100k. Each page should be under 100KB, but you won’t have to include multimedia that loads from somewhere else like YouTube for example.
  • Are you using too much JavaScript? Also known as AJAX, if you’re using too much of this in your code you’re begging for slow load times. Prioritise which code snippets are the most important and comment out things that are unnecessary to the design.

Fail #2: Compatibility Issues

You want to make sure that your website is compatible with as many browsers and devices as possible; this means you’re going to want to nix any Flash or third party plugins that you’ve been running on your site. If you want that great interactive element to your website, consider upgrading everything to HTML5; it plays well with iPads and mobile devices, and you’ll never have to worry about an exploit running amuck with your visitor’s machines.

Fail #3: Bad Navi

When you build your site, you want people to be able to find their way around! If you’re using a static HTML website, you may want to switch to something like WordPress; you’ll be able to have crisp clear navigation that helps your users find what they’re looking for and the search engines to get you indexed properly.

If you have an existing site and you don’t want to suffer through a format change, you’re going to want to take a look at your existing navigation section. Are there things that are nested (link through, like a daisy chain) more than five deep in your navigation? It’s good to provide an in-depth navigation, but you don’t want it to be so long that at the flick of a mouse your visitors will have to start back up and try and find what they were looking for all over again.

Having a successful web design is all about paying attention to details, and with a few tweaks your website can really pull in the customers you need to be successful online!