The Importance of Social Media in Marketing Online
When formulating your online marketing campaign, you’ll think about what backlinks you need, all of the content you’re going to create targeted at your niche, and maybe even how much you need to sink into your online banner/sidebar ads. One thing many overlook is one of the most bountiful and affordable sources of advertising on the internet: social network and social media marketing. When you advertise on social media networks through Facebook pages, twitter and more specialized niche markets you reach your audience faster than ever before and they share links and news about your company with their friends FOR FREE. Here we’re going to go over the different ways you can utilise social media for your online marketing campaign and search engine optimization and why you should use it.
What is Social Media Marketing?
Social media marketing is extending a hand towards an already INTERSTED market who wants your products; you’ll be able share news, information and promotions instantaneously, allowing your audience to respond and share like never before. This cuts out a big part of the cost of advertising online, since you won’t have to run around trying to hook visitors and readers into investing in your product.
How Social Media Benefits Your Company
No matter what you’re selling online, you can get a solid benefit from advertising on social networks like Twitter and Facebook. It may require a little more upkeep than other forms of advertising like banners and sidebars, but you’ll get a greater return on this time investment. People every day are searching for products, businesses and services that they need; position yourself with a pristine online presence that will boost your company for years to come.
How to Get Started with Social Media
The first step is to make a Facebook page (not account!) so people can like you; every time someone likes something on Facebook, that goes into their feed and all of their friends and family will see it and check it out. The “like” habits on Facebook are pretty haphazard; a page about “being afraid of the dark when you were four” can have 20 million likes while a corporate page for Chevron could have 10,000 likes. It’s all about how you present yourself, and how catchy and interesting you are in the first few seconds after the page loads.
Twitter is another popular social media option; you’re restricted to 140 characters (including your links) to get the word out, but you’ll be able to tweet as frequently as you need to and interact with your customers and others who have questions and feedback about your company. Ten years ago you couldn’t pay for this kind of information from your real market, and now you can get it for free.
Like many things, you need to know what you’re doing when you dip your toes in the water of social media; this means you need a consultant to help you create a brand identity online, go after the right audience and understand how to talk to your market. Whichever way you choose to go about it, social media marketing isn’t going anywhere, and to be competitive you need to embrace it!
Contact us today to learn more about how we can help your Social Media Marketing and SEO needs!