With this year coming to a close, we’re all looking back and forward trying to figure out what the magic formula for SEO success will be in the coming year. Since the Panda update, there have been many rumours that Google PageRank just doesn’t factor much into where you place in the SERPs (search engine ranks, like the first page of Google), but there’s no proof of this. The most important thing to pay attention to is the authority your domain has, or how Google weights your site in the realm of importance and relevance when it’s running its algorithms. You want Google and other search engines to recognise your site as an authority for what you’re selling or providing to hungry customers so they can find you!
Why is Domain Authority Important?
Getting domain authority takes time; no matter what people tell you, there are no shortcuts to overnight success. People will come to know what you’re about and what you can do for them over time, so don’t rush it. Your authority means you’re going to get a lot of traffic from different sources like social media, search results, and other websites that refer to you. If you can get a high ranking authority site to link to you (especially domains that are .edu) you’ll reap a lot more benefits than if you get many low ranking PR sites kicking people to your site. The quantity of your links isn’t nearly as important as the quality!
How to Get Domain Authority
One of the first things you can do to get domain authority and increase your SEO is to start guest blogging on other authority sites. If you have a lot of knowledge in an area, ask a high ranking site if you can guest blog for them. You can also use article marketing to get the word out; these backlinks will help you build your reputation, but be sure that you know what the PageRank and reputation of the site is before you start submitting. Like everything else, you get better results from better PageRank sites than you do a lot of low ranking ones.
Another thing you can do to get domain authority is to have a good honest reputation; while the road to a positive image can be a long one, it’s best to accomplish this naturally without any cheap tricks. Provide good content that informs and entertains your readers!
How Domain Authority Affects SEO
Trying to figure out the magical formula for SEO success isn’t that hard; show people that you know what you’re doing (authority) and make your domain into a brand. Even sites that don’t actually offer anything tangible besides information (like Google or Facebook) have authority and people look to them for things they need every day. Over time you can build links that will lend you authority with the search engines, and guest blog on other sites so you can get the word out about what you’re offering.
Domain authority is one of the most important things to consider in the upcoming year, so start considering what you can do to lend yourself a better image and sense of authority online.
Contact us today to find out how we can help you acheive your SEO goals!