Nothing like getting straight to the point! When you think about cheap (cheap looking, not good affordable logos!) and bad logos, you think of someone who’s on the path to ruin. No one wants a bad logo, but bad choices lead to bad logos! Here we’re going to go over everything you need to know to avoid getting a bad logo for your business or start up, and how to swing a fantastic logo at a decent price that will help you establish brand identity for years to come.
Bad Logos are Like Bad Hair
Strange analogy, but true. We all start out with the best of intentions, but somewhere down the road things go wrong. They go horribly wrong. Maybe you needed a new sign for your business and decided that a logo just wasn’t important enough to be fussing about. A logo is just important to your business as having computers, getting the utilities turned on and all the other things that keep the world turning! The last thing you want to do is have a bag logo.
How do Bad Logos Happen?
Bad logos are a product of sloppy design work. Maybe you hired the cheapest designer out there, maybe you tried to design your own logo, maybe you just typed some letters on a screen and started using it as a logo. The truth is to get a great logo you’re going to have to understand how design works, how colours play on one another and how people give positive and negative attributes to different colours depending on what the logo is related to. Red in a construction or a bank logo is fantastic, but red in logo for something else can upset your core audience. You have to make sure that it all works together in tandem to get you the results you need to be successful.
Great Logos are Unique
If you want to have a great logo and avoid the permanent bad hair day that a bad logo is going to give you, you need someone who knows what they’re doing to design your logo. A cheap designer could end up swiping elements of your logo and leaving you open for a lawsuit on down the road, so you want to make sure that your logo is unique and suits you and your business.
But how do you pick a good design company? There are so many of them, and you’ll want to really scrutinize the companies you look at. Do they have a portfolio that you can check out and make sure that their style and skills are up to the level you need? Do they have previous and/or current clients that you can talk to and learn what kind of style and work they do? You want references; you don’t want to pay for something that you aren’t sure you’re even going to get. Avoid a bad design with a good designer!