You need brand recognition to make sure that people know who you are, and to get it you need a real logo design to put it over the top. While you might be tempted to get a cheap logo and just “improve” it later, you’ll only end up hurting your brand recognition if you keep changing things around. You want a consistent brand, and that means having a good logo that people recognise! When people think of a generic term, you want them to think of your business, and most of all when they see your logo you want them to think of you.
Logos Are the Most Important Part of Brand Recognition
When you want people to KNOW you on the spot, you need the right logo. Each industry has colors that people tie to them emotionally, fonts and styles that will help brand recognition. You need someone who knows design, knows how color relationships and styles will get a consumer to look at your favorably and imprint on your brand. If you go with someone cheap, you’re not getting the benefit of experience and inextricably ruining your brand before it even gets its feet off the ground. Become a leader in your field with the right logo!
What Makes a Good Logo?
Every field is different, so you’ll want to tailor your own logo to fit your field. A consultation with a designer who has a portfolio and references is always the right way to go! Ask them about color relationships, custom fonts (if they’re using Arial or Comic Sans for your logo, run away!) and how they’re going to help you create brand recognition. Brand recognition is actually really controlled by your customers, but you’ll be able to help it along with some subtle psychological hints. You need to tip the scales in your favor as much as possible!
Choosing a Logo Design Team
There are many different teams out there and it can be hard to choose the right one. The first thing you need to do, like mentioned above, is ask for references. Do they have previous customers that you can talk to on your own (testimonials can be written by anyone, so never trust these). Do they have a portfolio of different logo designs that they’ve created; if so, use tineye (Google it) to see if you can find these in someone else’s portfolio. It sucks, but you need to ask questions to make sure you’re actually getting what you’re paying for and avoid liability on down the road.
If you want a good brand, it all starts with good logo design. You want to be able to come across as professional and smart, but you also need to make sure that you’re appealing to your audience with your design. A good designer will help you get your brand off on the best foot, and that’s why you need to hire a logo design team today!