Duplicate Content. A SEO No-No!

Duplicate Content

Years ago, when everyone started using Blogger, the term “blog spam” was born. Blog spam are just reposts or duplicate content from other sites that people use to generate content for their sites. This became such a problem that Google had to start penalising sites for filling up search results with the same articles again and again. But how can you avoid the duplicate content trap, and how can you avoid getting into trouble with the wrong SEO? Here I’m going to explain everything you need to know about duplicate content and how you can get around it, even when you’re on a budget!

Why is Duplicate Content Bad, and What is it?

Duplicate content isn’t just reposted news stories; if you’re copying anyone’s content that has been previously indexed, or if they’re just a higher PageRank site than you, you can get slapped with duplicate content penalties from Google. Even if you change something 25-50%, that still won’t be enough to escape the duplicate content filter! It’s amazing how precise it can be, but it’s important to respect the filter and make sure your site’s content and any other content you use connected to your site is unique. Another thing to consider though is that if you “keyword stuff” or “keyword spam” in your articles, or keep using the same keyword again and again to the point where your audience misses the message that you’re trying to convey.

How to Escape the Duplicate Content Filter

Escaping the ire of the filter is pretty simple, use unique content! Don’t keyword stuff your articles trying to game the system; craft unique, interesting and entertaining content that will keep people’s attention and help them to share it with others who would be interested in it. If you’re going to copy content, have it rewritten (not spun, as most of the time it’s done wrong and will just give you awful results that will be recognised as garbage by the search engines) to 100% uniqueness, and add your touch to the article. The last thing you want is for someone to read through your website and wonder if they’ve read it before! If you’re running an ecommerce website, look at the descriptions of your products and rewrite them; you’ll need to make your product descriptions unique or you may again face penalties from Google and other search engines like Yahoo and Bing.

Make Your Content Good

The best thing you can do with any content, whether it’s product descriptions, article marketing or even your privacy policy is to make it good and make it unique. Things like product descriptions and privacy policies are pretty general, and even though they’re provided by who makes your websites or who provides your products, you can get in trouble with the duplicate content filters for copying someone else’s content. If you can’t or just don’t want to write your own content, have someone else do it for you! There’s no reason for you to get banned or penalised by Google when you don’t have to be!

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