If your small business website is using WordPress to spread the good news about your products and services, great! You’re halfway towards finally being successful online; but one of the mistakes many small businesspersons make is using a generic template to power their website. You just can’t use a cookie cutter WordPress theme if you want to leapfrog ahead of your competition, and you’re going to have to have a design that’s as unique and interesting as your business! Here we’re going to talk about what you need to look for when choosing a WordPress designer, and how you can really set yourself apart!
You Can do it Yourself with WordPress
You can do your own design with WordPress, but you’re going to need a lot of time to dedicate to learning it; the learning curve can be really steep, but you can do it! The first place to check out how to design your own small business WordPress site is the WordPress codex (learning depot). Here you’ll be able to learn all about themes (child and parent), how WordPress works and you can even learn a little PHP along the way. You don’t have to leave it all in the hands of a designer when you can do it yourself. Even if you end up hiring a web designer, you should learn a bit about it so you don’t have to sweat the small stuff and fix small problems that can cost you big money on your own.
If you’re going to use a premade them, you’re going to want to choose a premium theme. These cost money, but there are price ranges that can go anywhere from $15-$200 (most won’t go this high, but it depends on what you’re going to be using your theme for). If you’re anything like me, you’re probably wondering “Why should I pay for themes when I can get them for free?” Free themes can be GREAT, but you have to keep in mind that there are tons of other people out there who have the same exact theme. When you’re running a business, you have to keep in mind that you need to stand out from your competition and have a design that reflects you as a company.
WordPress Saves You Money
WordPress saves you money, plain and simple. You shouldn’t have to worry about spending thousands of dollars to get a great small business site, but you should make sure it’s up to the quality and standards of your business. When you choose WordPress, you’re going to be able to get a fantastic website custom built just for you, but in half the time and without having to spend that “from scratch” price tag.
With WordPress you get all the perks your small business site needs to survive and thrive, but you can do it on a small business budget and really get a design that suits you as a company!