SEO Friendly Web Design
When you’re building your site, you’re probably worried about things like user interfaces, interactivity plugins (who doesn’t love Disqus?) and pretty color schemes that keep eyeballs on the page and help with conversions. But in our quest for eye candy, we forget the most obvious component to a successful website: SEO friendly code. You want your site to be as SEO friendly as possible, and the best way to accomplish this is to pick a CMS (content management systems like Joomla or WordPress) that is DESIGNED from the ground up for easy indexability by search engines.
Is Your Site an Information Farm or Silo?
When we think of farms, everything is spread out to give other plots of land room; when you store all your information in a single spot, you’re doing something called “siloing”. Think about it this way, would you rather hunt and peck to find the information you need on a website, or would you rather have it all in one place? SEO friendly web coding means a search engine crawling your site can find everything all in one place, and you’ll get a lot better rankings this way. Make sure from the onset that your website uses an easy categories system and the pages are easy to find (home, about us, etc. tabs at the top or on the side linked on the front page and every page). A silo is a funnel, and if information is easy for a search engine to find, visitors will be able to find you that much faster.
How the website is coded matters; avoid flash at all costs. Flash might look great, but you won’t be doing your SEO efforts any favours. If you have interactive elements on your site, be sure to use HTML5 and Java/AJAX so you’ll get the benefits of search engines indexing your site as well as a better user experience for visitors looking at your site on tablets and mobile devices. Make sure your site is using strict HTML, CSS and XML with a validator, so you don’t have to worry later about invalid code. Valid compliant code (W3C compliance) makes search engines happy and gives your users the best experience.
Finding the Right CMS
Choosing the right CMS for you is important for your SEO efforts and there are many different ones to choose from. While you might be tempted to go for something more obscure, your best bet is one of the more popular options. WordPress gives you the ability to extend it out into infinity, with plugins for every purpose and great themes that you can easily make your own. It’s built to please search engines and acts as the Silo that you need to get indexed properly. You can’t afford a PR 0 (useless site) for your first six months, so make sure you do it right the first time! Other popular CMS options include Joomla, Drupal and PHPnuke; all of these have their advantages and disadvantages, so do your research before you settle on the right one for you!
Contact us today to learn how we can help you achieve an SEO friendly website!