Simple SEO is as Easy as Simple Code

When you’re looking for a way to cut down on the time you’re spending on working on SEO, you need to check out your code! If your site’s code is cluttered Google is going to think your content is as disorganized as the bones of the website itself. The amount of copy, or text, on your website is weighed against the amount of code you have on every page. For some time people used flash websites with little to no text on the site, but search engines won’t look at these favorably. What you want to do is clean up your site code, your meta tags and text so you can get the best results possible and the users you need to thrive. Here we’re going to go over everything you need to know about cleaning up your code and how it can help your SEO. Let’s get started!

How Much Code Do You Have?

You’ll want to check out the code and the text to see how much is on each page of your site. If you have more code than you have text, you’re going to run into some problems. While you NEED code to make sure you have a good site, you need to make sure that you don’t have a lot of junk code that is cluttering what the search engines have to crawl through to check out your page. You want to make it as clean (as little code on the page compared to the text or content) as possible, so page load times are fast and search engines can find out what you’re really all about.

How Many Times Does Your Keyword Appear?

On every page, you want to make sure your keyword appears 1-4% of the time in the TEXT. You also want to make sure that you also have your meta tags set correctly, but if you don’t you’re going to have SEO problems. Check out some of our articles about SEO to understand why you need your keywords set in your meta tags; if you don’t have time, just know that the higher up your keyword first appears in the document (like the meta tags), the better it looks to the search engines.

How To Fix It

Fixing your code will require the help of a skilled coder; do you want to be the one who has to spend the whole weekend trying to fix a line of code you deleted, or do you want someone who knows what they’re doing making sure your website is running well? There can be literally hundreds of lines of code in html pages (if you’re running WordPress, you’ll want to make sure you have a coder look at it since there’s so many different function calls that can easily get lost when you’re editing).

When you’re looking at your keyword SEO on your page, make sure the keyword is on the page as high as possible as soon as possible (like in the header tags for example). You’ll want to also make sure that your keyword is in your text as often as RELEVANTLY possible; don’t just randomly insert your keywords for no reason other than SEO or you’ll end up on the wrong end of Google’s ban hammer.

Understanding How PageRank Works

PageRank is dispelled as a total myth by some SEO experts while others will swear by it. Here we’re going to go over what PageRank actually is, how it works, and everything you’ve ever wanted to know about PageRank but were afraid to ask! Is PageRank a metric you need to worry about? Do you have to have a high PageRank score for your website to get traffic, or do you need to focus on how many visitors you are actually getting into your website? Let’s get started!

PageRank 0 is Bad!

No, it’s not bad. It could just be that your website is brand new; it can take years for your website to age or mature and be a more “trusted source” for whatever it is you’re selling on your site. No matter what people tell you, you can’t go from PR0 to PR10 overnight; going at in an organic way is the best way to get your site better rankings over time.

PageRank Means You’ve Made It

There are PLENTY of low PR sites on the web today who get tons of traffic without a high PageRank score. You may not be optimising your site for all of your terms, but the ones you are will have a good SEO score. Focusing on PageRank can be a good thing, but you don’t want to put all your eggs into the PR basket!

Incoming and Outgoing Links will Improve/Ruin your PageRank

A common misconception is that if you have incoming and outgoing links you’ll be able to either raise up your PageRank or wreck it; it really depends on what you’re doing with the links. If the incoming and outgoing links are relevant to your site and what your keywords are, it can help your PageRank (but again, PageRank isn’t the only thing you have to worry about with SEO), but if it’s not relevant you can end up getting hit for spam. It’s also good to keep an eye on exactly what kinds of sites you’re linking in and out from; if they’re bad sites and you were paid for a link exchange, you can end up hurting your search engine position (front page, third page, etc).

Ways to Bring up Your PageRank

If you’re looking for ways to bring up your PageRank, the more organic the better!

  • How Many Good Sites are Linking Into Your Site?

Inbound links matter, and the better they are the better they look for you! Having your page linked from Wikipedia or CNN will tell the search engines you have “authority”, and are something worth visiting.

  • Are People Commenting?

User interaction is important when gauging a site’s importance on the web. If you have a blog, are people leaving real human comments or just garbage “THIS IS AWESOME, GO TO ww,wstevesho for MORE ResOURces” comments no one wants to read? How many retweets of the subject are there, and how many Facebook likes do you have on each page?

All of these things are important when gauging how you’re doing as a website and if you’re worthwhile resource. Check over your page and see what you could improve!

How to Avoid SEO Mistakes

You want the best SEO on page and around the internet that brings new traffic to your site, but there’s many ways that you can sabotage yourself by accident. One of the big keys to doing SEO right is relevance; without relevance you could be written off as spam on Google and sink your SEO efforts in one fell swoop. Here we’re going to go over some of the most common SEO mistakes and how you can do them right and still get all the awesome search engine love you need to get new visitors

Bad Blog and Forum Backlinks

Blog and forum backlinks are a great way to get links into your site, if done correctly. Now most people think that quantity over quality will get you a better place in the SERPs (search engine ranking position), but that’s WRONG. The first thing you have to worry about is hiring people to do blog commenting for you. Everyone’s visited a blog with comments like:

  • “Thanks , I’ve recently been looking for info about this topic for ages and yours is the greatest I’ve discovered till now. However, what concerning the conclusion? Are you certain concerning the supply?|What i do not understood is in truth how you are not actually a lot more smartly-preferred than you may be right now. You are very intelligent.”
  • “Hi there, I found your blog via Google while looking for a comparable subject, your web site came up, it appears to be like good. I’ve bookmarked to favourites|added to bookmarks.”

Would you let comments like this onto your own blog? This is awful stuff, and it’s obviously spamming. It has nothing really to do with what they’re commenting on, it’s written in bad English and you can even tell there’s spintax errors in there (this symbol “|” separates spins). When you post a blog comment, you want it to be relevant, you want it to make sense, and you want it to be something you wouldn’t mind having on your own blog or site.

Bad Article Marketing

Article marketing is also a great way to get the links if you do it correctly; done wrong though, and you’ll just wreck your rankings. First off, make sure your content is stellar! For a while people could just have people in Southeast Asia just churn out massive amounts of content that made little sense with their keywords stuffed in it, and they’d get great results. Now you just can’t do that anymore! You want to make sure you have great content that YOU would want to read, that makes sense and that you wouldn’t be ashamed to say you wrote yourself.

Another thing to keep an eye on is where you’re posting your articles to get your backlinks. Ezinearticles was once an important place for article marketing, but a lot of the “content farms” have started to drop in PR since Google’s latest “Panda Update”. PageRank is important when considering where you post your content; you can still post it to low PageRank sites, but you will want to start focusing on article marketing hotspots with better PageRank.

You want to make sure that your backlinks are good; quantity is not nearly as important as quality is with SEO, so keep an eye on where things are going. If you’re not sure where things should go, get a consultant that will know all this stuff and save you the trouble! Getting SEO that you can be proud of is important, so work on your quality!

3 Reasons Why You Need WordPress

wordpress website design 

When you want to build the best user experience, optimise your SEO and have total control over your business online, you need a WordPress website. WordPress gives you everything you need to have that push button solution for your site, saving money on developers and getting that great learning curve we all crave. If you want to extend your shop with an ecommerce solution or a fancy custom made theme, you’ll have that option open to you. Get free premium themes and plugins from people who know what they’re doing… did I mention WordPress was free? Why spend more money than you have to when you can have a great website in less than fifteen minutes?

Great Themes

No matter your intended use, you’ll be able to find free and paid themes to fit your needs. If you’re creating a blog for your business there’s no end to what you can do with your WordPress, and if you want to extend the whole site to WordPress you can do that too! With WordPress you have no limits, except for what’s already out there and the coders you find to make your site special. If you don’t like the themes offered online, you can have your current theme changed over to create a WordPress theme all your own that keeps your brand consistent. No matter what you do, you’ll find that WordPress gives you a great way to make a website with all the whiz bangs users want.

Easy to Use

We’ve all struggled with interfaces that are hard to use, but you don’t have to keep doing it! WordPress makes editing your site and content easy, handling comments and everything else that goes into a website. All you need to do is log in to your CMS admin panel and handle the rest. It takes about 10 minutes to get set up, and the only thing you’ll need help with is installing widgets and getting a theme that works for you. Beyond that, you won’t spend extra money on a CMS that doesn’t work, works poorly or just looks bad. WordPress is just that awesome!

Safe and Secure

When you install WordPress, you’ll get regular security updates that are push button installs. You won’t have to worry about keeping on top of security holes and scripting attacks when you use WordPress! If you’ve ever had security problems you know how important regular security updates will be! All you have to do is look at the dashboard of your admin panel in WordPress and check for updates, it’s just that simple.

When you use WordPress you get ease of use, great themes and plugins with FREE support and best of a safe and secure platform to do business. Add that professional sparkle to your business with WordPress.

Contact us today to find out how we can create the perfect WordPress website for your business!

Building SEO to Last

SEO Success

While you might be tempted to do a one shot SEO effort for instant gratification, you’ll only end up hurting yourself and your website in the end. Search engines want organic SEO growth that can stand the test of time, and this means you’re going to have to take the long road to get lasting results. When your website is completed and you’re ready to be listed on search engines, you’ll have to start formulating your SEO strategy. Here we’re going to go over what steps you need to take to get your page to the top of the SERPS the right way the first time.

Use What You Have

There’s no need to go out and buy new domains for your blog; you want to keep everything together on the same domain so you don’t end up having to spend extra money on your SEO for all your sites. If you already have some search engine rankings on your current site it’s even more important to just leave things where they are. If your site is new, make your blog and shop on a subdomain so you can again keep everything together and get the best bang for your buck!

Get Listed

Getting on the search engines is always considered to be the hardest part, but if you know what you’re doing it’s actually pretty simple! You’ll be able to do this by pinging index and feed sites with your blog (WordPress has these built in and it can help you get those backlinks you need to start placing in the listings), and building backlinks on relevant sites. You can have people leave forum and blog comments (make sure they’re relevant or they’ll just end up biting you in the end), as well as paid guest blogging opportunities to get the word out about your business. You’ll want to research or hire an experienced SEO team to make sure that you’re doing the right things to get listed.

Knowing What Not to Do

Knowing what not to do is just as important, if not more so than what you should do.

Don’t Buy Domains for No Reason – First, you shouldn’t go out and buy a brand new domain if there’s no real need. I’ve worked with many clients who bought 15 domain names, but used the same site on each domain. This will only hurt your chances and get you pinged for duplicate content, plus make your yearly costs soar when they don’t need to!

Don’t Leave Your Website Empty – Even if you don’t have your website up and ready with the right design and the right content, you can’t EVER let it sit online without content! Put up a blog if you have to, a page with a short explanation of what you’re offering, anything you can do to show Google that the space is occupied and worth indexing.

Building SEO to last means covering your bases as soon as possible, and never devoting all your efforts to a single way of getting traffic; if you’d like to know more contact us and see what we can do for you!

Contact us today to find out how we can help get you REAL SEO results!

When is it Time to Redesign Your Website?

website redesign tips

Is your site looking a little out dated? Is it a little rusty? Are you using an old HTML design, and want to upgrade to the sparkly new functionality that a wordpress website can bring you? When your site makes you a little sad to look at it, it’s probably time to redesign your site. From the navigation menu to the colours, all sites can do with a makeover from time to time! But how do you choose the new colour scheme, the new layout, what design is right for your business? The truth is you’re going to need professional website design help to get your site on the right track.

Dancing GIFs? Time to Redesign!

Remember the good old days with those little hard hats and street cones would dance on a page, asking people to excuse the mess, under construction? If your site looks like this, you need to move beyond the old design and create something that will show you’re a modern company that can get the job done. A great design is one of the most important things to establish trust with your audience; it might seem a little shallow, but it’s just the way things are. Don’t neglect the look and layout of your site design, and remember that you need to keep it updated as much as possible.

Has Your Business Changed?

Getting your site updated means that you need to look at how your company has grown over the years! If your business has grown or shrunk, changed the way it does business, or if you are just selling something else now’s the time for you need to redesign your site. Look at the content on your site; does it reflect what kind of business you run now? Do you catch yourself not wanting to show people what your website looks like? These are all great reasons to change it up, but the last one you want to pay attention to is SEO; is your site getting search engine love?

You’re SEO Challenged

SEO is an important thing to keep an eye on; if you’re not getting page views you’re not getting new customers. If you’re not getting new customers, you’re not getting more money coming in, and your website isn’t serving the purpose it was meant to. SEO is important and many old websites just aren’t built for pleasing the search engines. If you use a CMS like wordpress, you already have a leg up on the SEO game. You’ll still want to look around for SEO plugins that will help you get better results, as well as a design with a great navigation system that will help your usability and the indexibility of your site with search engines like Google.

If you catch yourself not liking your website, it’s time to change. From a simple colour redesign to something more drastic, they can all lend you a new sense of credibility that you never knew could come from design!

Contact us today to find out how we can help create the perfect website for your business!

SEO: Where it’s Going and Where it’s Been

SEO History

Understanding SEO starts with its history and with seeing all the changes the search engines and marketers have gone through over the years. From the early days of hidden text at the bottom of the day (now considered black hat SEO) to video marketing and social media marketing, SEO has undergone a lot of changes. Here we’re going to go over the history of SEO so you can understand why the system is what it is today, and why you can’t do certain things without being penalised by Google.

The Beginning

In the beginning, there was Yahoo!, and it was good. Seriously, Yahoo! and a handful of other companies were around, but it all began with Yahoo! (pardon the excessive exclamations, but it was an exciting time). SEO came about by accident when a few marketers were trying to exploit how things worked. This led to the barrage of Viagra search results and tons of porn when looking for innocuous subjects like the “hamster dance”. Yahoo! was easily manipulated, as it used information on the actual pages to rank sites, not its own algorithm; these were the golden days of keyword stuffing to your heart’s content and getting crap sites at the very time. Searchers began complaining, and Yahoo! devised an algorithm.

This algorithm was cracked pretty quick, and they stopped relying on on-page information. This still had open holes with plenty of sites being stolen and used for nefarious purposes like selling fake pharmaceuticals and a bunch of adult products. It was the wild west of marketing, but when the internet met Google….

The Google Age

Google began to create its own ways of organising searches, and so ended the age of indulgence. Instead of using what people had on their pages, Google decided to weigh links against one another. If you had a lot of inbound links (backlinks) coming through to your site from other popular sites, you’ll get higher in the SERPs; outgoing links were also weighted to make sure people weren’t just shifting people towards suspicious sites that would end up ripping them off. Some of the old tricks would work in the early days of Google; people were able to still use little tricks like hidden text and redirects and ghost pages, but after a while Google found ways around it.

Now

Now you can’t get around things like you used to since marketers are much more creative and provide much more value for the attention of their audiences. There are still some people trying to game the system, but with each new update Google steps closer to perfection while the spammers find another hole to use against them. Locked in an epic struggle, Google will always win out; if they can’t provide valuable safe information to the people they’re serving, people will find another search engine that can do the job. Google’s survival depends on staying on top of SEO, and yours is dependent on understanding how the system works.

Contact us today to see how we can help you achieve your SEO goals!

How Domain Authority and PageRank Affect SEO

Building a strong SEO campaign

With this year coming to a close, we’re all looking back and forward trying to figure out what the magic formula for SEO success will be in the coming year. Since the Panda update, there have been many rumours that Google PageRank just doesn’t factor much into where you place in the SERPs (search engine ranks, like the first page of Google), but there’s no proof of this. The most important thing to pay attention to is the authority your domain has, or how Google weights your site in the realm of importance and relevance when it’s running its algorithms. You want Google and other search engines to recognise your site as an authority for what you’re selling or providing to hungry customers so they can find you!

Why is Domain Authority Important?

Getting domain authority takes time; no matter what people tell you, there are no shortcuts to overnight success. People will come to know what you’re about and what you can do for them over time, so don’t rush it. Your authority means you’re going to get a lot of traffic from different sources like social media, search results, and other websites that refer to you. If you can get a high ranking authority site to link to you (especially domains that are .edu) you’ll reap a lot more benefits than if you get many low ranking PR sites kicking people to your site. The quantity of your links isn’t nearly as important as the quality!

How to Get Domain Authority

One of the first things you can do to get domain authority and increase your SEO is to start guest blogging on other authority sites. If you have a lot of knowledge in an area, ask a high ranking site if you can guest blog for them. You can also use article marketing to get the word out; these backlinks will help you build your reputation, but be sure that you know what the PageRank and reputation of the site is before you start submitting. Like everything else, you get better results from better PageRank sites than you do a lot of low ranking ones.

Another thing you can do to get domain authority is to have a good honest reputation; while the road to a positive image can be a long one, it’s best to accomplish this naturally without any cheap tricks. Provide good content that informs and entertains your readers!

How Domain Authority Affects SEO

Trying to figure out the magical formula for SEO success isn’t that hard; show people that you know what you’re doing (authority) and make your domain into a brand. Even sites that don’t actually offer anything tangible besides information (like Google or Facebook) have authority and people look to them for things they need every day. Over time you can build links that will lend you authority with the search engines, and guest blog on other sites so you can get the word out about what you’re offering.

Domain authority is one of the most important things to consider in the upcoming year, so start considering what you can do to lend yourself a better image and sense of authority online.

Contact us today to find out how we can help you acheive your SEO goals!

Why Keyword Research is Important for SEO

Keyword Research for SEO

Researching SEO keywords is important; if you don’t know what people are looking for, how will they ever find your website? You can put as many different keywords as you like on your site, but if they’re wrong you’re just wasting time and money, as well as opportunity, on the wrong thing. You only get to talk to your audience after they’ve come to your website, and unless you can get them to take that first step to come to your site, you’re not going to be able to talk to them. Here we’re going to explore what keyword research is, how keywords get researched, and why it’s important to your business!

What is Keyword Research Exactly?

The first thing you do when you’re researching keywords is to look over your competition. Google different sites in your niche, and copy the addresses into a text file; make sure you take note of the ones on the first page and ignore the ones that are on the other pages. Now go use the free Google Adwords tool and put in the URLs for each site, paying close attention to what keywords come up; these are the keywords you want to use! There are more in depth ways of researching keywords with paid software, but you can start with the free ad words tool.

Why is Keyword Research Important?

Aside from the many ways it can increase your business it’s good to understand your audience. If you understand what they’re looking for, you’ll be able to give better service and improve what you’re offering to fit their needs better; rise above the norm and give people what they want! Another thing you need to think about is how much time are you wasting on bad keywords? Keywords are tough, but if you don’t know what you’re doing you’re wasting your time. Sometimes it’s better to find someone who knows what they’re doing rather than spend time trying to compete in a market with the wrong tools.

Another thing to consider is how much money are you spending on bad keywords? Every missed opportunity to share your site with people looking for you is a missed sale, so why not put your time and money into the right keyword research to bring the right people to your site?

Using Keyword Research

After you have keywords you still need to implement them! Start writing articles with good densities that will attract visitors; write or buy content that you would want to read yourself, and you’ll be able to capture the attention of your audience and steer them towards the sale. Google indexes content that’s unique, entertaining and informative, so make sure yours is and you’ll be golden.

When you want to get better search engine rankings, you need to do keyword research. Once you’ve found the right keywords for your niche (category), you can implement them with article marketing, content on your site, and other ways to get noticed.

Contact us today to find out how we can help you achieve your SEO goals!

Why Search Engine Optimisation Takes Time

There are No Quick Roads to the Front Page

I don’t care what anyone has told you, there are no easy ways to get to the top of the rankings on search engines overnight. If you’re lucky you might have some kind of controversial product, but for most of us it’s going to take time to build our brand identity and trust so people can find us and tell their friends about what we’re offering. You need to understand that all good things take time, and any overnight success can be lost just as quickly.

Cheap, Fast, or Good

The contractor triangle states that you can have two points on the triangle, but not all three; if you want something cheap and fast it won’t be good, and if you want something cheap and good it won’t be fast. The same goes for your SEO campaign; you can hire someone on the cheap to get your rankings up fast, but it won’t stick and what good does that do you? When you’re trying to get the best, you need to put money, time and effort into it. If you can’t do this yourself, you need to seriously consider hiring an SEO consultant who spends all of their time crafting campaigns that will drive the right people to your website.

Consultant or Employee?

Figuring out which one you want to use is important; if you can’t hire any inside or outside help, you might have to do it yourself. A consultant can be someone you find online who can help you get the job done, or you might want to reassign a member of your current team to marketing. Whoever you get to do it, they need to be competent; if it’s you, learn more about marketing and make space in your budget to get the job done right.

Why Does SEO Take so Much Time?

Organic SEO is the right way to do it, but building your reputation and getting noticed by Google takes time. The first step is always back linking, and while you might think you can deploy a million different links to as many sites, this won’t build the SEO you want. By doing your SEO wrong, you could even end up hurting your site’s rankings with Google, so make sure you do it right the first time!

When doing backlinks, look around at what sites you’re commenting and linking from. Are they high page ranking sites, and are you leaving good relevant content in return (great forum comments, good blog comments that aren’t generic, etc.) that will make the site approve your comments or links? Google will weight what backlinks you have all over the internet against you, so make sure that they’re with good sites and that you build your SEO over time, not all in one go.

Building organic SEO is the key to winning online with your internet marketing strategies; you’ll get better results with a long-term campaign instead of a short one, so gauge your choices wisely.