When you’re looking for a way to cut down on the time you’re spending on working on SEO, you need to check out your code! If your site’s code is cluttered Google is going to think your content is as disorganized as the bones of the website itself. The amount of copy, or text, on your website is weighed against the amount of code you have on every page. For some time people used flash websites with little to no text on the site, but search engines won’t look at these favorably. What you want to do is clean up your site code, your meta tags and text so you can get the best results possible and the users you need to thrive. Here we’re going to go over everything you need to know about cleaning up your code and how it can help your SEO. Let’s get started!
How Much Code Do You Have?
You’ll want to check out the code and the text to see how much is on each page of your site. If you have more code than you have text, you’re going to run into some problems. While you NEED code to make sure you have a good site, you need to make sure that you don’t have a lot of junk code that is cluttering what the search engines have to crawl through to check out your page. You want to make it as clean (as little code on the page compared to the text or content) as possible, so page load times are fast and search engines can find out what you’re really all about.
How Many Times Does Your Keyword Appear?
On every page, you want to make sure your keyword appears 1-4% of the time in the TEXT. You also want to make sure that you also have your meta tags set correctly, but if you don’t you’re going to have SEO problems. Check out some of our articles about SEO to understand why you need your keywords set in your meta tags; if you don’t have time, just know that the higher up your keyword first appears in the document (like the meta tags), the better it looks to the search engines.
How To Fix It
Fixing your code will require the help of a skilled coder; do you want to be the one who has to spend the whole weekend trying to fix a line of code you deleted, or do you want someone who knows what they’re doing making sure your website is running well? There can be literally hundreds of lines of code in html pages (if you’re running WordPress, you’ll want to make sure you have a coder look at it since there’s so many different function calls that can easily get lost when you’re editing).
When you’re looking at your keyword SEO on your page, make sure the keyword is on the page as high as possible as soon as possible (like in the header tags for example). You’ll want to also make sure that your keyword is in your text as often as RELEVANTLY possible; don’t just randomly insert your keywords for no reason other than SEO or you’ll end up on the wrong end of Google’s ban hammer.