You should optimise your content for SEO, but you also need to make sure your content is of quality. Quality content and optimised content are simply two separate things. Quality is content that you would want to read; if you think about it that way, there’s a lot of content out there that falls under the banner of poor quality. You can’t afford to keep throwing money after bad content, but you’re not terribly sure what good content is. Here we’ll be talking about what makes content quality and how you can make sure yours is every time you post it.
What is Quality Content?
Would you read your content? That’s the chief question that you have to ask yourself whenever you are trying to figure out what quality content is. We’ve all dealt with bad content online where it’s stuffed to the brim with keywords and little information; if it makes zero sense and you’re turned off right away you know you’re looking at bad content. If you don’t want to read something, other people (especially your readers) aren’t going to want to read it either. If it’s extremely apparent that the author of the material isn’t a native English speaker, it’s probably not quality content either. If you enjoy, learn and are entertained by content it’s good content!
Now that you know what quality content is, you need to know how to make it useful. While many will extoll the benefits of using article directories (also lovingly known as “content farms”) to do all of your content, but you shouldn’t discount having a blog on your domain. You could also guest blog or hire writers to create content for you; you want to make sure that you’re writing interesting and fun content that will pique the interest of your audience, make them hungry to learn more about what you’re offering. Be like Google and “do no evil”, offer the readers something useful that they didn’t know before. Everyone loves that “Huh!” moment that they can share with friends and family. It doesn’t matter what business you’re in, you have knowledge that people are searching for. Provide them with value and they’re more apt to do business with you.
High Quality Articles Helps Your SEO
Trying to figure out how to get your SEO efforts off the ground can be hard, but when you use quality content you’ll have a much easier time getting indexed by Google. The more quality content you have on hand for Google to index the better. People will want to share your fun blogs with their friends on social media sites like Facebook, getting you indexed more often. If you’re not getting good results from your current SEO efforts, you should check out your content and see if there are areas where you can improve. Be informative, entertaining and most of all put your best face forward.