What is Quality Content?

You should optimise your content for SEO, but you also need to make sure your content is of quality. Quality content and optimised content are simply two separate things. Quality is content that you would want to read; if you think about it that way, there’s a lot of content out there that falls under the banner of poor quality. You can’t afford to keep throwing money after bad content, but you’re not terribly sure what good content is. Here we’ll be talking about what makes content quality and how you can make sure yours is every time you post it.

What is Quality Content?

Would you read your content? That’s the chief question that you have to ask yourself whenever you are trying to figure out what quality content is. We’ve all dealt with bad content online where it’s stuffed to the brim with keywords and little information; if it makes zero sense and you’re turned off right away you know you’re looking at bad content. If you don’t want to read something, other people (especially your readers) aren’t going to want to read it either. If it’s extremely apparent that the author of the material isn’t a native English speaker, it’s probably not quality content either. If you enjoy, learn and are entertained by content it’s good content!

Be Useful

Now that you know what quality content is, you need to know how to make it useful. While many will extoll the benefits of using article directories (also lovingly known as “content farms”) to do all of your content, but you shouldn’t discount having a blog on your domain. You could also guest blog or hire writers to create content for you; you want to make sure that you’re writing interesting and fun content that will pique the interest of your audience, make them hungry to learn more about what you’re offering. Be like Google and “do no evil”, offer the readers something useful that they didn’t know before. Everyone loves that “Huh!” moment that they can share with friends and family. It doesn’t matter what business you’re in, you have knowledge that people are searching for. Provide them with value and they’re more apt to do business with you.

High Quality Articles Helps Your SEO

Trying to figure out how to get your SEO efforts off the ground can be hard, but when you use quality content you’ll have a much easier time getting indexed by Google. The more quality content you have on hand for Google to index the better. People will want to share your fun blogs with their friends on social media sites like Facebook, getting you indexed more often. If you’re not getting good results from your current SEO efforts, you should check out your content and see if there are areas where you can improve. Be informative, entertaining and most of all put your best face forward.

There Are No Quick Fixes for SEO

We’ve all seen those “SEO wizards”; but do you really need a quick fix or a long term solution? Getting SEO that both lasts and works is more important than a quick fix. The sad thing is it could be months before you even see results, so if you’re not working with the right SEO professional you could be paying for nothing for months and not even know it. Here we’re going to go over everything you need to know to start building your own SEO campaign, and how you can make sure you’re getting what you need.

The Project Triangle

The project triangle comes into play when you buy SEO services. You can have two of the following, but only two: cheap, fast and good. This means you can have cheap and fast service, but it won’t be good. You could have fast and good SEO, but it certainly won’t be cheap. Cheap and good service is also an option, but it will take a while to work out. Just know that no matter what someone promises you, those are your options.

When you want the best for your company, products and services, you want us. We can help you! You need someone on your side who understands how SEO works, how you can leverage your existing web real estate (social media profiles, websites, etc.) to get more attention and even how to use blogs to get your potential customers interacting with you. You shouldn’t try and do this alone; one misstep can get you banned from Google and then you’ll have to start all over again.

Why is SEO so Labour Intensive?

Organic SEO takes time. You want to create backlinks, social media profiles, blogs, all these things that get the search engine’s attention have to be done slowly and methodically. You can’t just do it all at the same time and hope that Google doesn’t notice that you’re spamming. But to do it over the long term you need a company that is going to help you find the balance between bringing up your rankings and not coming off as a spammer.

Fast SEO may work for a little while, but in the end you’ll find that it doesn’t last. Building an online presence and a reputation that works will take time. While it’s important to find experts to work with, you also need to keep an eye on how your campaign is going. You need to look at where your inbound and outbound links are going to/coming from. Are your inbound links coming from authority sites, do you have inbound links coming in at all? Do your blog posts and articles link to things within your own site and out to authority sites? Are you targeting the correct keywords for your niche?

We can help you figure out everything you need to know to be successful online. Why go at it alone and hope it works when we can show you?

The Three SEO Tips You Need to Know for 2012

In the last year we’ve all suffered through a lot of changes with Google’s Panda updates, but what do they hold in store for us for 2012? Will you end up losing ground or gaining ground this year? The only way to tell is to make sure you know the rules of the game for this year coming up, and sticking to them! Here we’re going to go over all the changes you’re going to need to make to make sure you don’t end up on Google’s hit list, and how you can leap ahead of your competitors!

Repetition is Bad

For a long time we all used the same keywords again and again, hoping to hammer into the fun people over at Google that we were the people for x keyword. We all want to be the one people click on in the SERPs, but you’re going to need to vary your act a little. Shake up which keywords you’re using for back linking, and you’ll be able to keep building links without suffering penalties.

If you’re wondering how you’re going to stuff your anchors into your content, stop right now. You want to make sure that your links are as natural as possible; if they look strange in the text, skip it and find a better place for them.

Get Social

For the last few years there has been a giant push towards social media within Search Engine Optimization; you need to make sure that you’re being social so that you can get all that link juice back to your own site and increase how much an authority Google and the other search engines think you are. You’ll want to do things like creating Google Places pages if you’re a local business, create Facebook fan pages and have an active twitter account to interact with people and spread the good work about what you’re offering online.

One big thing you need to look out for is putting the Google+ plugins on your website; Google is now giving preference to people who have this sharing option on their site (which is leading to an anti-trust case being built against them in both the U.S. and the E.U) to get better rankings. You can’t ignore having a Google+ button on your site, so make sure you do it!

Pay Attention to Where You Link

It used to be that you could just link in and out to anything, and the more links the better. You’ll want to be very careful about who you’re linking out to and where you’re backlinking in from! Try to stick with real authority sites and avoid using content farms that have been slapped with sanctions from Google (eHow is a good example of one that was in trouble but is starting to get better rankings).

Now you know what you need to do and what you need to avoid. Start working towards a squeaky clean image and you’ll be able to reap the rewards in 2012!

SEO YouTube Tips and Tricks

YouTube is great for SEO (search engine optimization), no matter what products or services you’re selling on the internet! YouTube isn’t just a place for cute cat videos, it’s also the world’s biggest social media networking website too! You can reach people from just about anywhere looking for everything, and all you need to do is make sure you’re taking advantage of your YouTube content to start getting that SEO search engine love every time!

You’ll want to make sure that you don’t devote all of your SEO efforts on YouTube or anywhere else, try to split them into 20-25% increments like 20-25% of your efforts on YouTube, then on Facebook and twitter, profile backlinks and blog comments. Make sure you mix it up!

Use Your Video Descriptions!

When you fill out your video descriptions, you want to make sure that you get a great deal of keyword rich text into each one; this means you include a backlink to your site and content that has keyword or key phrase targeted towards your audience. You’ll be able to get more out your video postings if you use the video descriptions box correctly. If you use the first 27 characters of the description with all of your keywords, you’ll be able to get great SEO benefits.

Always Link Back to Your Site

Always link back to your website in the description boxes, on your profile and other strategic places. You’ll be able to build yourself up as an authority on Google, and you’ll be able to get your website indexed a lot faster and with greater regularity, as well as a better page rank too! When people share your videos, you’ll get even more link juice back to your site. This is why YouTube is one of the best places to get your site noticed

Using Keyword Rich Titles and Tags

Your titles and tags should be just as keyword rich as the content on your own site. This might be hard, tagging and making sure your titles are descriptive, but it’s something you have to do. If you’re not good at making this kind of stuff up, consider hiring someone to take care of it for you (like us!) so you have one less headache to worry about. Tagging these is just important as tagging your WordPress websites posts, so make sure you choose great keywords and you’ll be able to get the results you need!

Get Users Involved

Getting users involved is one of the best way to boost your YouTube SEO efforts! You’ll be able to get them to weigh in on what you’re talking about, get their friends to comment and most importantly share your links on social media networks like Facebook, twitter and even their own YouTube channels. This will help you get a better result from your SEO on YouTube, and spread the word, all for free!

Getting great SEO out of YouTube isn’t as hard as you might think, and it’s as easy as following the steps above! Pay attention to linking to your site and creating relevant keyword rich titles, descriptions and tags; most of all make good content and you’ll see the results you’ve been looking for, all for free!

Why You Need Great New Content Every Time

When you’re using content from your site or other sites in your SEO efforts, you might want to cut some corners. Who wants to pay writers every time you need something new done? But when you don’t want to gamble with your reputation online, you want to make sure you have original content and SEO every time you do it. The thing Google hates the most is people who “lift” content from other websites, so make sure everything you use, even for article marketing, is unique every time.

Why is Unique Content Important?

Five or ten years ago, you probably remember how a lot of blogs would just copy and paste the same stories over and over again. It was frustrating, and people got tired of seeing the same content everywhere; Google started nixing sites from the top of the rankings that were just spamming with other people’s content. Now if you’re caught doing it you can end up in the bottom of the SERPs or even worse, banned. It’s just not worth it to repost someone else’s content in the end.

Making Sure Your Content is Unique

Making sure your content is unique is important, but you also need to make sure that if you’re paying for content they’re not copying and pasting either. If you’re buying content, run it through a service like Copyscape to see if it’s been plagiarized before you pay for content. If you already have content on your site that you didn’t write yourself, you can run it through here too to make sure it’s original content. Making sure it’s original is important, but it’s really up to you to catch it!

Sometimes it’s Hard to be Unique

If you’re doing product descriptions for an ecommerce site for example, it can be hard to make sure your content is unique every time. You’ll want to work hard (or hire someone else to work hard so you don’t have to!) to make sure that even the little product technical specifications are reworded to be unique compared to other sites that are online with the same information. This may be hard, but it really pays off in the end and you’ll be able to get better search engine ranking positions on page one and two where your customers can actually find you, as opposed to being banished to page 20 where no one will ever find you!

Making sure your content is unique, fresh and different every time can be hard, but it’s a necessary evil. Even if you’re doing Ezinearticles article submission, you want to make sure you put your best face out there with unique an interesting content, even in a place where most of the stuff isn’t that high quality. If you can’t work on your content and SEO on your own, make sure you go a great seo company with someone reputable (like us!) who can provide you with the services you need and will make sure your content and SEO is on the level too!

Five Easy SEO Tricks to Rocket You to the Top of Google

We’ve all heard about SEO, but most of the information out there is just junk. Let’s face it, if you’re looking at this article you want to know how to start getting results and start getting relevant SEO traffic coming to your site, but you want to do it organically, then you’ve come to the right place! If you’re looking for real organic traffic from Google, Bing, Yahoo! and others, keep reading!

Internal Backlinks

You know you can link within your own site right? You don’t have to just link INTO your website, or link outside to other places! Internal backlinks are a great way to make the most of your links, and you wont’ be penalized for linking within your site once or twice on each page; one thing to note is that you’re going to want to be careful about doing it every other word! You don’t want to go too crazy trying to link within your own site.

Rock Your Website Content

Your website content is what Google sees about you, so rock it! If you’re not a great writer, hire someone to write your content for you! Whatever you do, make sure you have that website content there for the search engines to find, and of course you want something great for your users to read. Only publish content that you find interesting, because if it’s interesting to you it’s going  to (hopefully) be interesting to your readers too!

Good Things Come to Those Who Wait

Getting great SEO is all a matter of doing it right and then waiting for the search engines to start giving you that link love you need to be successful. You’ll want to wait a while before you build more links (more is not always better), and being patient will go a long way towards helping you meet your SEO goals. There is no such thing as getting to page one in a single day, no matter what some system tells you.

Create Smashing Titles

A smashing title will help people FIND you! You don’t have to advertise nearly as much as you might thing, and a more colourful title will go a long way towards making sure that your website gets indexed. Your titles need to be keyword rich, meaning you should have a keyword in the beginning and a related keyword at the end. Make sure the keyword or key phrase that your visitors are looking for shows up!

Great Backlinks

Backlinks from other places like blog comments, forum and social media profiles, article marketing sites and more are vital to getting your SEO in the right place. You’ll be amazed how some good quality links back to your site will help Google find you and index you, and it’ll also establish you as an authority in your niche so you can start getting more organic traffic back to your website too!

Why Your Site Needs to be W3C Validated

When you’ve looked in the html of most designs, you’ve probably noticed that there is a little piece of code that is at the top that validates it… but why is this there, and what is it for? When you’re having a site designed you need it to be W3C complaint and validated! The W3C stands for the World Wide Web Consortium, and they set the web’s best standards and practices for design and code. If your design can pass their standards for compliance, you’ll be able to show up on all modern devices (like tablets, mobile phones and computers for example) and browsers, plus load quickly on most connections.  W3C validation also checks your grammar and spelling too, so you’ll be able to make sure that everything is on the level!

What W3C Validation Does

Every time we turn around there are new updates to CSS, HTML (xml, dhtml, how many more htmls can there be?!) Javascript and more that it’s hard to keep up. A W3C validation check at the beginning of your code helps you know that your site is always valid, and if something becomes outdated you’ll be able to get it fixed quickly.

  • Make Sure Your Site Works with Any Browser: There are about five different browsers that most people use, and dozens out there that may not render things correctly. W3C compliance means you’re going to get the exact same result in every browser, every time. There will be a few quirks that make the pages a little different in some instances, but on the whole you’ll be able to give it a uniform experience.
  • Shrink Down the Size of Your Site: Modern websites can easily become bloated blobs of code, but with W3C validation you’ll be able to cut down the size of your code and keep it fast loading for people even on slow connections! You might think everyone has high speed internet now, but even mobile phones can be a little slow.
  • Reach a Wider Audience: When people can access your site across a wide variety of browsers and platforms, you’ll be able to reach a wider audience. If people can’t get your site to load, they’re not going to come back again and see if it works that time. When it loads, it works; when it works they’ll look to you as a resource!

What W3C Validation Means for You

When you are having your website redesigned or designed for the first time, the designer should check to see if your code is valid. It’s one of the easiest signs for you to know that you are in good hands with a professional designer. They’ll also check their own code for bloat and lag with the validator, so you’ll know you’re getting clean clear code in your new site and it’ll be small enough to load on even the junkiest mobile phone! With W3C validation you’ll be able to sidestep the most esoteric code errors before they end up on your website, and you’ll be able to put a professional face forward.

How SEO Affects Website Design

Have you ever heard the saying “Design follows copy”? If not, you need to! What content is on your site will dictate design, and you should never have the design of your website done before you have copy! But one of the most important parts of content is SEO, and if your design isn’t good for SEO it’s not going to help you make money online. But, hey, who cares about SEO? Here’s why you should:

There are two sites online that are selling personal security products like hidden cameras. One retailer has opted for a CMS called OpenCart but never bothered to implement even basic SEO on his website design; the second retailer is using WordPress with an SEO suite that makes sure all of his pages are tagged correctly, that his keyword appears 3-4% of the time on every page, and that high PR websites get pinged from time to time. The first retailer fails and never gets customers to his site because no one knows he’s even there. The second retailer who paid attention to SEO and worked hard to get in the good graces of the search engines like Google and Bing is highly successful.

When you pay attention to SEO, you’ll be able to be successful online. But how do you know what you’re doing is right, and what is SEO anyway?

What is SEO?

SEO is a set of different methods that get you link love from Google, Bing, Yahoo and other search engines! When you play by their rules, you’ll start showing up for your keywords and get much more traffic than if you just handed out business cards and hoped that people just come to your site on their own.

What do SEO and Design Have to do with Each Other?

Web Design and SEO seem like their worlds apart,  but they’re not! Design is the visual representation of your site, but design alone can’t drive sales and signups. SEO pushes people to your website, but if your site looks cheap no one is going to buy anything. These two things work together in tandem so you’ll be able to get the results you need to be successful online. You can’t be successful with a pretty site and no SEO, and you won’t be able to drive sales with great SEO and an ugly site. You’ll want to make sure both of these are taken care of before you launch your website.

What is Good Design?

Now that you know what good SEO is, you need to know what good design is:

  • Appealing to your audience
  • Good navigation and clean coding (loads quickly and people can find their way around)
  • SEO optimised content
  • Images that are tagged and relevant to the website
  • Prominent logo and contact information

Your design should put your potential buyers at ease. With great web design, great SEO and all the information they need about your product at their fingertips, they have no excuse not to buy!

Turbo Charge Your Websites SEO for 2012

Every year brings new challenges in the SEO game, and 2012 is no different. Instead of losing ground, what if you had a cheat sheet of everything you needed to watch out for the upcoming year? Here we’re going to go over the top four ways to supercharge your website’s SEO efforts and stay ahead of the next Panda Update! A lot of the tips are common sense stuff none of us just never think about, but you’re going to find a surprise in here too. Keep reading and learn more!

Step Up Your Content

The next phase of Google’s Panda is focusing more on relevance than keyword densities. You’ll want to stop being a slave to the three percent rule and working towards making sure your site has interesting content that you yourself would want to actually read. The more relevant the content, the better you’re going to rank in the search engines. While you’ll still want to focus on keywords, make sure you mix it up in each article (and if you have a lot of articles, find a lot of keywords!)

Watch the Trends

Watching what trends are coming onto the scene will help you be more successful. You may not want to spend the time to keep track of things, but it beats shelling out thousands of dollars every month to an SEO company who knows what you’re doing better than you do!

Be Compatible

If you want to get more eyeballs on the page, you’re going to have to make sure your site is utilising HTML5 so you can get on as many different devices and browsers as possible. You’ll also want to make sure that you code is clean and small as possible, so the pages load as fast as they can. While everyone has broadband, some people are on mobile phones and the longer it takes for things to load is time that they can just go find another site that loads up on time.

Know Your Friends

Where you’re linking in and out of are going to reflect back on you more than ever, so you need to pay more attention to where your links are going to and where they’re coming in from. If most of your inbound links are coming from content farms like Ezinearticles (it’s okay if some, just not all) you may be in trouble. You’ll also want to make sure you’re not linking to low quality sites or their bad reputation can rub off on you.

Know Your Enemies

You need to pay more attention to what your competition is doing, and you’ll want to copy their better tactics. It’s not exactly cheating to do keyword research off your competitors’ sites, and you’ll also want to pay attention to what kind of content they’re putting out there too.

Now you know everything you need to turbocharge your site for 2012! Focus on evergreen content, work towards having better links, and be compatible with more browsers and devices.

Everything You Need to Know about Web Design and SEO Services

When you’re ready to bring your website to the next level, you’re ready to learn more about SEO services and web designing services. Having a website online is just part of the success puzzle, you’ll need to make sure you have a great design and SEO services to promote your site in the search engines where your customers are already looking for you! Why advertise when people are already looking for you, and all you have to do is let them know that you’re there?  Here we’re going to go over everything YOU need to know to be successful online, so let’s get started!

Web Designing Services

There are as many companies online offering web designing services as there are websites! You’ll be able to find great deals, but you’ll want to make sure that the person working on your custom website design knows what they’re doing; see if they have examples and references to show you who they’ve worked for, as well as some helpful information for you (like we do!) to better understand the design process.

A good grasp of user interface design (making the flow of information easier for people to use, for example the navigation menus) and colour theory will go a long way towards making your web design a great one! Each niche and industry will have certain colours that will make it resonate with your target audience, and negative colours that will turn them off as soon as they get to the site.

SEO Services

SEO and web design are very different; a web design is how your site looks, and SEO is how people find your site. If you write a lot of articles about shoes for example on your website, Google will think you’re a shoe site. If you target these keywords in a certain way along with different ones related to the topic, these are known as LSI keywords. LSI keywords help the search engines like Google know that a human wrote this content and that it’s actually a site worth seeing.

There are many kinds of SEO services online, and each business’ needs will be different. You may already rank for one keyword but want to start pulling people in with other search keywords, or maybe you just need good content for your site. You’ll want to talk to the company before you hire them and see if they have examples of keywords that they brought to the front page of Google, and if they have any former clients that you can talk to.

Professional Services Help Your Site

Professional services help your website get seen; if you have great SEO people will be able to find your site much faster and trust you more, and when you have a good graphic design you’ll be able to show people you’re serious about your online business. When you’re ready to make the jump to a professional website, invest in SEO services and a great web design to set you apart from your competitors!