Why You Need a Great Logo Design

Logos are usually the last thing considered in any business plan. Why worry about your logo when you can worry about the design of your website, licenses for software you need to run your business and a dozen or more thing that seem “important” to getting your business up and running? One thing people don’t consider is that great logo design gives you brand recognition, a sense of continuity (even if you’re a new business, people will think, hey these guys have their stuff together), and something that’s there for people to know who you are and what you’re about. Here we’re going to go over the importance of good logo design, why you need it and where you can get it!

Why is Logo Design Important?

You can get logo design on the cheap or even for free, but are these aren’t the kinds of logos you want to invest in. You might tell yourself that you can fix this later, but you want your logo to be consistent. You want the same logo to be there from the beginning, to give a sense of continuity. If you can’t keep your logo consistent, how are you going to be able to service your customers? This sounds awful, but this is how people think, and you want to avoid that kind of trap when you’re getting your logo made.

Always Go Professional

You may end up paying a little more for professional logo design, but in the end it’s well worth it! Over time the cost of a well-made logo pays for itself, and people can tell the heft of a quality logo when they see it. But what makes a professional logo worth paying for? Check this out:

Fonts – What kinds of fonts are being used in your logo? Are they generic typefaces you can find like Arial, Tahoma and others? You never want to use a generic typeface; how will you stand out from the crowd looking like a page of web copy?

Colors – There are different colors that are used for different industries; you wouldn’t want to use the color blue for a site that’s selling grills would you? Colors that are appropriate to the field you’re working in will help you have the best logo design for your business.

Symbols, Text or Both?

When you’re designing your logo, you’re going to have to find a “logotype” that will work for you. There are symbol logos (Nike, Apple and Microsoft are very good examples of symbol logos) where you just get a little graphic that people instantly recognize you from. Word logos like Google’s logo are comprised completely of letters, and then there are the combination logotypes that combine both text and imagery that gives you brand recognition. The Internet Explorer logo and Adidas logo are good examples of the combination logotype; you’ll also see how they leverage color to get the best logo look possible.

Logo design is important, and you don’t want to leave the future of your brand in the hands of someone who isn’t a professional! Use professional design services and reap the rewards later.

3 Reasons Why You Need WordPress

wordpress website design 

When you want to build the best user experience, optimise your SEO and have total control over your business online, you need a WordPress website. WordPress gives you everything you need to have that push button solution for your site, saving money on developers and getting that great learning curve we all crave. If you want to extend your shop with an ecommerce solution or a fancy custom made theme, you’ll have that option open to you. Get free premium themes and plugins from people who know what they’re doing… did I mention WordPress was free? Why spend more money than you have to when you can have a great website in less than fifteen minutes?

Great Themes

No matter your intended use, you’ll be able to find free and paid themes to fit your needs. If you’re creating a blog for your business there’s no end to what you can do with your WordPress, and if you want to extend the whole site to WordPress you can do that too! With WordPress you have no limits, except for what’s already out there and the coders you find to make your site special. If you don’t like the themes offered online, you can have your current theme changed over to create a WordPress theme all your own that keeps your brand consistent. No matter what you do, you’ll find that WordPress gives you a great way to make a website with all the whiz bangs users want.

Easy to Use

We’ve all struggled with interfaces that are hard to use, but you don’t have to keep doing it! WordPress makes editing your site and content easy, handling comments and everything else that goes into a website. All you need to do is log in to your CMS admin panel and handle the rest. It takes about 10 minutes to get set up, and the only thing you’ll need help with is installing widgets and getting a theme that works for you. Beyond that, you won’t spend extra money on a CMS that doesn’t work, works poorly or just looks bad. WordPress is just that awesome!

Safe and Secure

When you install WordPress, you’ll get regular security updates that are push button installs. You won’t have to worry about keeping on top of security holes and scripting attacks when you use WordPress! If you’ve ever had security problems you know how important regular security updates will be! All you have to do is look at the dashboard of your admin panel in WordPress and check for updates, it’s just that simple.

When you use WordPress you get ease of use, great themes and plugins with FREE support and best of a safe and secure platform to do business. Add that professional sparkle to your business with WordPress.

Contact us today to find out how we can create the perfect WordPress website for your business!

The Use of Shapes in Logo Design

Shapes in Logo Design

We all want the perfect logo, but what is the perfect logo?  There are three logotypes: text logos (think Google or Yahoo), Symbol logos (Nike), and combination logos (Adidas, Blackberry, etc.). While it’s easy to go with a strictly text logo, you’ll still need to think about the shape. Shapes evoke all kinds of emotions in consumers who look at them, and your logo is the first part of any brand recognition process for consumers. If people don’t like the look of your logo, the shape of your logo, you are already sunk! It’s important to choose the correct shape, and here we’re going to go over how to choose the right shape and what shape choices are available.

Understanding Shapes

If you already have a logo, take a look at it. What kind of shape is it? There are all kinds of geometric shapes that are usually a good pick (you can go with organic shapes like ink splatter, but if you’re running a bank with a blob shaped logo, you might not be doing it right), and depending on your business you’ll want to go with different shapes. Are you a serious business? Think of going with a box shaped logo, showing that you’re dependable and level! Are you a global consulting group? If so, what better choice than a globe shaped logo? Logos are part of brand recognition, so you want to imbue your logo with the qualities of geometric shapes that really work with your business.

Making Use of Shapes in Your Own Design

When you make use of shapes, you really want an understanding of how they work to create a logo that gives you the best logo design possible. This means you’re going to need a professional designer who has experience in shapes. Look at their portfolio and see how they’ve made use of shapes in their previous designs, and ask them how they can use them to make your logo pop. Any great logo design team will help you find the balance between a logo that communicates the message clearly and a logo that leaves your audience with a real lasting impression!

Don’t Use a Cheap Designer

Times are tough and we’re all cutting corners; can you really afford to leave your future in the hands of someone who doesn’t understand the intricacies of shape in logo design? We have years of design experience, understanding that shape, color, and even subtleties with fonts can deeply affect brand recognition and market impressions! Visual communication via logos have to hit certain psychological parameters to make sure people are getting what you’re trying to get across!

Before you go out and get a cheap logo, consider what shapes can do (and what they won’t do) for your logo design.  Build your logo to last, not just to meet the latest fad and you’ll be able to outlast the competition.

Contact us today to find out how we can create the perfect logo for your business!

Why You Need a Logo Before You Launch

Logos are the first thing people see about your company, and without a good logo design you can’t build a business presence or brand recognition; if you don’t have a logo before you open your business to the public, you’re making a huge mistake! Did you know that a logo is the first thing you can do to create your brand? How can you hope to get through to your audience when you don’t have a logo, and how can you even hope to make a market impact without one? Here we’re going to talk about the importance of a logo for your business, and how you can get started creating your own!

Perception

Perception by your audience, sadly, is based on visual presentation. Without being able to show that you’re a company that has your stuff together, you won’t be able to show people that you’re worth doing business with. That logo at the top of your page and on your business cards will show people that you’re here to stay. You can drastically change the way people perceive your business with a great logo, but you can easily hurt your own reputation when you don’t have a logo.

Stability

A logo helps you appear more stable than you would without. If you go to a site to buy something you really want, and the price is great… but there’s no logo, are you still going to buy from the site? Probably not; if you wouldn’t do it, why would you expect your customers to come do business with you? The way to get ahead online is to start thinking like a customer; most people are stuck in the mindset of trying to think like a business, when you can just be practical about it and get better results.

Scatterbrained

If you don’t put your professional face first to the world, you’re not going to look professional. When you don’t have a logo, it’s like you’re showing up to a business meeting in your pyjamas and uncombed hair. All of these things aren’t great on their own, but together it just makes you look like you don’t have your stuff together. You need a logo to show that you have an organized business that is dedicated to getting everything done right for them the first time, and that you’ve thought out your plan for action.

Getting a logo is the right thing to do before you start doing business in the world; even before you start your website design you want your logo done. You logo will help you base all of your colour schemes, what kind of image you want to put forth with your brand, and everything else related to your business that’s visual. With the right designer, you can get a good logo that will project an image of success before you’ve had the chance to be successful. Put your best foot forward and get your logo designed today!

Contact us today to find out how we can help you create the perfect logo for your company!

Why Vector Logo Design is Important

When you’re dealing with a professional logo designer, you will get a vector file. What is a vector though? How do you use them to get a good logo? Are vectors easy to work with? All of these questions might come to mind when you’re getting your logo designed for the first time, but with vectors you’re in the right hands! From the ease of use with scaling them up and down to infinity to the clear clean crisp edges that will communicate who you are and the durability of your brand. It’s amazing how a simple image can say so much about you and your company, but it’s important to get yourself off on the right foot when you’re doing your logo design. Here we’re going to talk about why you need vectors and how you can use them to get ahead!

What is a Vector?

Vectors are basically points plotting on a plane; this means no matter how it’s used in a program, you’ll be able to keep it the same size and won’t suffer any loss in your design. From a tiny little image on your business cards to a gigantic banner on the side of a skyscraper, you’ll be able to communicate your design effectively without the blurring that blowing up a raster image will bring.

Why Are Vectors Important?

Aside from the usual usability arguments, they’re easy to change. Once you’ve hired a designer and they’ve completed your design, you can take this source file and keep it so the next designer can work on it. If you need updating because you had it designed at a time when things were trendy, you’ll be able to have it fixed easy; you can’t say the same thing for a raster image that is already all put together! You really need the flexibility that a vector graphic design gives you, and you’ll always be able to save the output to a jpeg, png or gif (raster) image if you need it. You can’t save a raster as a vector though, so it’s something to keep in mind.

Always Ask for Vectors

When you’re getting the finished product (and even before you start designing your logo), you need to ask your designer if they’re using a vector program like Adobe Illustrator or Inkscape to design your logo. These programs give you the vector image, but require a specialised person to create the logo, so vector design is professional design. Anyone with windows paint can make you a cheap and fast design, but to make you a great logo design they need to use a vector program. While they’re working, they’ll send you jpegs, pngs or gifs of your logo so you can see the progress (you won’t be able to open most vector files without special software) but at the end, you should receive a vector file like a .AI file; keep this somewhere safe like a disk or on multiple hard drives in case you need it later.

5 Golden Rules to Logo Design

Every logo design needs to be formulated for maximum appeal, but how do you know what the best design practices are and if you’re doing right? There are no definite rules for logo design, but there are little things you should observe to make sure you get the best reaction to your logo! Here we’re going to talk about what you need to do to have a great logo, and what you shouldn’t do too! Let’s get started.

Durability

Your logo needs to stand the test of time, so that means you don’t need to use any gimmicks (remember all those out dated glossy web 2.0 logos that no one cares about now?) to make your logo. You need to make sure it communicates who you are in the plainest term possible, without falling into the usual traps of trying to be trendy.

Uniqueness

It’s good to take the lead from other logos in your niche, but you don’t want to copy them to try and copy their success or relate to their customers. You want to make sure that your logo shows who you are without being too overt. A unique logo shows people who you are, and it gives you the ability to really stand out from the crowd.

Usability

Usability of a logo is important; being able to scale your logo up and down for different uses like business cards, website banners, giant signs and advertising is extremely important. The colours you choose for your logo will also lend to its usability, so keep that in mind. How you’re going to use your logos should be taken into consideration before you stick with just one for the whole design, so you can create a sense of brand consistency.

Colours

Colours are also an extremely important factor in how you choose your final logo design. The best designs will be two or three colours, and you can pick some that complement one another and others that contrast. It’ll all depend on what kind of design and business you need to communicate to your audience. When choosing your colour palette, look at others in your area of business to see how they communicate effectively and stay memorable with colour.

Vectors

If you’re commissioning a logo, you will want it in vector format and not raster. Vectors allow you to scale up and down for any need, and the shape and colour will always stay the same. Vectors are basically just math points plotted on a plane, and they’re the standard for any smart designer who knows what they’re doing. Always get your logos in vector format!

Now you know the important things to look out for when having your logos designed! You want something that’s going to last for a long time to establish brand consistency, a unique design that makes you stand out, something that will be memorable and of course the right colours and the right design that will make it all pop.

Contact us today to find out how we can help you create the perfect logo for your business!

Understanding Logos, Brands and Identity

Logo design brands and identity

Brand, Logos and Identity are actually three separate beasts that you need to master to bring your business to the next level. Here, we’re going to go over what each is and how you can start formulating ideas for yours today!

Logo

A Logo is like your personal ID card for your business; a visual representation of your business, a name that will help people recognise you when they see your logo in different places. Logos don’t show what your company does directly (though elements of your business can be incorporated into the design) but they are there to help people know who you are. Logos are the first thing people see when they go to your website, store or office, and they’ll leave the lasting impression, negative or positive, in their minds. You always want to invest in your logo design so you’re communicating effectively with your audience, so do your research and find a good designer who understands the unique needs of your business.

Brand

Brands are tricky, as you can’t exactly make a brand for yourself; your followers and customers create the brand, but your designer can guide public opinion in the direction that you want to form your brand. Brands are corporate images, to prove this point, think about Google. Google has evolved from a search engine to a major powerhouse on the internet whose motto is to “Do No Evil.” Most of us think of Google as a friendly company because we use their products day in and day out, but they’ve had a great hand with their brand creation by experts. The only thing that separates Google from a brand like Microsoft is better brand management!

Identity

Identity is not logo or brand! For identity, we’ll look to Apple. Apple essentially is an expensive computer wrapped up in a pretty package. No different than a PC, it’s a lifestyle product that people will pay dearly for; they’re not paying for a truly superior system, they’re paying for the identity of the product. Identity is products and packaging and anything else visual that projects the company as a whole. This is what most people will identify with; the shape of a coke bottle, the thinness of a Mac Air Notebook, the color orange for Home Depot, these are all visual representations that establish identity.

When you’re crafting your brand design, logo and identity you’ll want to have a professional help you. It all begins with a designer; before you hire any designer ask them these questions:

  • Have they worked on these kinds of campaigns before?
  • Do they know the difference between logo, brand and identity?
  • Can they give you references to people who’ve been successful with launching or re-launching their image?

Knowing these three things will help you be certain that you have the right person for the job. Brand, identity and logos are the next step for a business who wants to get to the next level, so start today!

Contact us today to learn how we can help you with your Logo, Brand and Identity!

The Four Keys to a Great Logo Design

Everyone wants a great logo that just pops off the page and screen, but how do you get that? What makes a logo great, and how can you make yours? Logos are the first thing people see about your company or organisation, and you need to put your best foot forward. Setting aside traditional concerns like the cost of a logo or other things we might think are important; a logo should always follow the four rules of great logo design:

Simplicity

Simple Logo design

Can you think of one logo that’s famous and complicated? Even the swirly font of Coca-Cola betrays its simplicity and elegance of design. You want something that’s easy to recognise, easy to remember, and of course is just plain simple! You’ll want to trim anything that detracts from the message of your logo like too many colors, extra design elements that detract from the center, and just make it look cluttered in general. Simple is king in logo design, so examine your current logo or if you’re creating your logo for the first time, look around at others and see how simplicity really brings your brand to the next level.

Durability

durable Logo design

The durability of your logo is one of the most important things to consider in your design. While some companies successfully relaunch their brand every decade, many don’t survive the backlash and confusion that a new logo can produce! Your logo needs to be able to march through time untarnished, still as memorable as the day it premiered. While you might have to do some facelifts from time to time, the basic design should remain the same so people can recognise it. Look around at logos like McDonald’s that have remained the same over the last 50 years to see what durability can do for your brand.

Versatility

versatile Logo design

Logos don’t just go out onto your website design and business cards, later on when your brand expands, your logo needs to be able to go onto all manner of products without being loud and intrusive, but it needs to be visible and recognisable. You need to be able to use your logo for everything, and that’s why versatility of designs is so important. Can your current logo fit the bill?

Usefulness

useful Logo design

The usefulness of a logo expands from products to communications (email blasts, business letters, websites, etc.) Can you use this beyond your website? An animated logo in flash might be really cool for your website, but until virtual paper gets invented it’s not going to really do anything on a plain page. Will your logo work just on a white background, or will it work with other colors? These are things you have to think about when you’re designing your logo.

Your logo is the first thing people see when they come across your company or organisation; you want your logo to be simple and recognisable, as well as versatile towards a large array of implementations and durable to stand the test of time. Your logo is your handshake, and how you present yourself is how people will perceive you.

Contact us today to find out how we can create the perfect logo for your business!

The Importance of a Consistent Brand Identity

brand identity

Your Name is Your Brand, You Need to Be Consistent

We all know that saying “Your name is your brand”, but what does that mean for your business and your brand identity? How can you stay with the times without having to constantly redesign yourself, while keeping your audience and making sure your customers know who you are no matter how much you change through the years? What’s great today might be awful tomorrow, and you never know what’s around the corner. Here we’re going to talk about the importance of a consistent brand identity, how you can create the right brand for you that will carry you through time and establish your presence in your market. Let’s get started!

Consistency Makes the Cake

Think of your marketing and brand efforts like a cake, if you don’t make sure everything is blended enough the cake will be lumpy; it’s important to keep everything as close to each other (your website, your social media campaigns, your mainline advertising) as possible This helps your customers and audience identify with your brand, know what to expect from you, and of course how to spot you in the big wide ocean online.

The Message is the Media or How Being Online Flips Things Upside Down

Recently the New York Times has had to overhaul its business model with blogs and media, but they still retain their brand affiliation with their audience. If you’re branching out onto YouTube, for example, you can interact with your audience like never before you need to take note of what you started out as and keep to that ideal. If you’re selling personalised onesies to expectant mothers or razor blades you need to stay with the original message and product, while trying to keep up with the online market. Social media, print media and advertising all need to meld together to give the wide impression that it has longevity and that it stands for this or that.

Protect Your Brand

Being consistent helps you avoid the pitfalls of others following in your footsteps; if you can prove that you’ve been doing things the same way, customers will trust you more and won’t fall for the cheap tricks that upstarts can pull. Brand identity helps your customers know it’s you, no matter how you change throughout the years. Why should you have to worry about someone coming along and using all of your hard work against you, when you have had a long term relationship with your audience that helps them identify who the real “you” is, and who it’s not?

Brand identity and consistency is important, no matter what you are dealing in. When you’re working online or offline, you need that presence that reassures your audience just who you are, what you’re about and where you’re going. This keeps you from walking the tightrope of being the new kid on the block forever, and builds your brand to withstand the test of time. Figuring out how to be consistent with your brand can be difficult, but with the right consultants you can!

 

Contact us today to see how we can help build you a consistent brand identity!