The Art of Design: Logo Edition

Getting the logo of your dreams is all about understanding what goes into making a logo great! While it’s always a good idea to find a professional logo designer or company to work on your logo, if you want to get the best deal you’re going to need to make sure that you understand as much as you can about logo design so you don’t get bogged down in a ton of jargon and costs that aren’t necessary to get the job done. An educated buyer is a happy buyer, so in this crash course you’re going to learn everything you need to know about logo design, and you’ll be able to find a designer to help you create the right logo for you.

Why You Need a Logo

First things first, you need to know why you need a logo. No matter what kind of business you have, you need to have a logo. Logos are the first part of your brand identity, and people need to be able to look at your logo and know that it’s YOUR logo; you want to evoke that visceral reaction in your customers, establish those emotional bonds (but in a good way) so you can make sure your customers know you. That’s the whole point of a logo, and if it’s not memorable it’s just not a logo.

Logos Should be Dynamic

Dynamic doesn’t mean it has to be animated, but it does need to convey a lot of information in a small space in the quickest amount of time possible. A logo should be a perfect balance of text, shape and colour to give the audience a window into what you provide. It’s a little crazy how important each of these three elements can be for logos, but you need to make sure that each is in perfect harmony with the others.

Different colours will communicate different ideas to your customers, and different shapes just turned on an angle can tell people drastically different things. The choice of text used for a logo needs to be unique; this means that the font shouldn’t be common or one that you use every day. With the right logo design company, you’ll be able to get the logo you need to be a success with your customers, and it’ll stay relevant for years to come!

Getting the Logo You Deserve

Getting the logo you deserve means being happy with your logo. Unlike some other forms of art, design has to communicate an idea. If you don’t get the ideas behind the logo, the designer has failed. You’ll want to show the different mockups that you get from the designer to your coworkers to see what they think about, just to make sure you’re getting a good perspective.

Understanding how logos come together is half the battle; you’ll still need to have some help understanding colour psychology and how everything comes together, so make sure the designers you hire (like us!) will work with you to make sure that you get the logo that you want and need to be successful!

Why You Need a Professional Logo Design Company

While you can try a stab at making your logo yourself, you really need to consider hiring a professional logo design company for your corporate branding! Real designers (no offense!) have a deep knowledge of colour psychology, branding, shape theory and more that help them bring shapes and text to life on a page that will help you create a memorable and beautiful brand that your customers will remember and use for years to come. You don’t have to spend a lot to get a great designer, but you do need to treat it like something that your business depends on! Here we’re going to go over what professional design companies offer, and the pitfalls of going it alone.

What Professional Design Companies Offer

When you go professional, you’re getting a dedicated team that is working towards making your brand awesome. You shouldn’t have to try and figure out why the colour blue appeals more to your customers than the colour ochre, and with the right professional design team you won’t have to deal with the headaches of all the little minutia that makes the design world go ‘round.

Before you hire a professional logo design company, you’ll want to see examples of their work. The best companies will have their portfolio easily accessible on their website, so you can just check over what they have on offer and make a decision. Don’t be afraid to ask for references and see what they can really offer you, and make sure that they’ve worked on a logo in your field before. Unless they can offer you a great deal, the last thing anyone wants to do is be someone’s pilot project!

The Consequences of Going it Alone

I’ve worked with many people who think that paying money for their logo is just a waste; why pay for it when you can whip up your own logo in Photoshop or Microsoft Paint? I have one answer for you: the cheap factor.

Think back to a time (we’ve all been there!) when you visited a great website with something you really wanted to buy on it, but the design looked cheap, or the logo looked like someone’s 12 year old child created it in a graphics class. You’re sitting there with your credit card, thinking about buying, but then you think “Well, if they can’t even afford a proper design, what sort of products are they going to be selling to me?” This is the worst possible scenario for any business.

You want to avoid looking cheap at all costs, and a good professional logo design team will be able to help you get a great looking logo and brand all at a price that you can afford. Why should you look cheap when you can have a professionally designed logo that brings new customers in and helps you establish a brand identity? Don’t go it alone, go with a professional design company!

Tips for Construction Logo Design

Construction isn’t just about building homes; construction logo design is a specific type of logo where shapes, colors and forms come together to create a beautiful logo that really speaks to your audience and will convey a lot more than just a name. When shape and form take center stage, you’re going to want to make sure you have a professional logo designer who knows how to bring together all these elements to get a great logo! If you look over constructionist logo designs you’ll see how much love has gone into each one of them, and how much you respond to them without even noticing it! This is how you know you’ve got a great logo and how others will too!

Why Construction Logotypes Work

Construction logotypes matter and for one important reason; they get across as much information as possible in a small space, with minimal colors and resources. Think about the logos for Caterpillar and other construction companies; they’re simple and straight forward, getting across everything you need to know all at once. Why struggle with your construction logo when you can get it all together in one place, without having to make things so busy that the real message gets lost.

How Logos Work

When you’re creating a logo, you’ll want to bring together text, shapes, colour and forms to create the ultimate logo. This means you’ll be able to do more with less, and you’ll be able to have the flexibility to move to a wide range of formats like web, business cards, signs and more. You shouldn’t be stuck with one logo that you can use for only one purpose, so you’re going to want to ask for the vector of the logo so you can use it for several different purposes.

Colour and Shape Are Important!

When you want your logo to count, you need to make sure you’re taking full advantage of colour and shape to get a great impact from your logo. These things have to come together to get people excited! Try to balance the colours; too much red may make people think of an accident, and too much blue can make people think your company only builds pools. It’s all about striking a balance between too much and too little information.

What a Good Logo Looks Like

When we’re talking construction logos, you’re going to want colors like bright yellow, deep red (true red), blue, light orange; basically all the colors that are used in construction so people will look at your logo and go “Ah! It’s a construction company!” This is how you know you’ve got a good logo, when people look at it for just a second and already know exactly what it’s about. You’ll want to use strong lines and shapes because construction is all about architecture; the stronger the lines, the stronger the perception of the company.

You can get the best construction logo, just make sure you understand what goes into it and you’ll do great!

Get the Website and Logo Design You Deserve

Is your logo looking a little… meh? Are you starting up your business and want a snazzy design that people associate with your company? Getting the right logo design for your company can be a real pain, but when you know what to look for you’ll be able to get everything you’re looking for in the same design! Even if you don’t know what you want for your logo design, the right logo design company will be able to help you get a logo that’s both attractive and functional; all you have to do is pick which one you like!

Why a Logo Design Company?

When we think of logo designers, we usually think of freelancers who just work by themselves. When you work with a logo design company, you’ll be able to get multiple perspectives, multiple ideas and a much better end result than you would with just one perspective from one designer. With the right corporate logo design you’ll be able to really reach out to the audience that you want to serve, and you’ll be able to get it done faster than if you had gone with a smaller design team of one.

Don’t Just Design a Logo

When you have your logo, you’re only half way done! You are still going to need a website design that will dazzle your customers too! A good web design will shoe people you’ve put effort into your website, and that you’re serious about giving them a great experience. Setting up a website on a CMS (content management system) like WordPress is the best way to make sure your design is beautiful and functional, and you’ll be able to work on your website without having to hire costly programmers.

Make it Sparkle

When you want to attract a whole other level of customers, you’re going to need to project that image of success. I don’t have to tell you how important image is, and image really matters when it comes to your website. You want to have it modern, clean and professional, you want to make sure it loads up correctly and most of all you want to make sure that it is SEO ready so you can play friendly with the search engines. With the right website design all of this stuff will be handled for you, and all you’ll have to worry about is doing is creating content and working on getting the search engines to notice you.

It’s the 21st century and you can’t avoid doing business the old way. You need a great logo that will attract and tell your customers what you’re about, and you’re going to need to make sure that it’s professional. A great website design will show your potential customers that you’re serious about doing business online. With the right design and design company, the sky is the limit! Why keep doing business the old way when you can really start succeeding online?

Understanding Logo Types

Logos aren’t actually all the same, but luckily there are only three kinds of logos that you’ll have to deal with! There are text logos that are strictly just straight up text, symbol logos that don’t say anything and are literally just a simple (like a happy dog for a pet food logo) or a combination that is both a symbol or picture and text that come together to make the logo great.

Text Logos

Text logos are just what they say they are: plain text. Google has a text logo, but from time to time they mix it up with some symbolic elements that make it a combination. The New York Times is another example of an all text logo; virtually all newspapers have text logos that are easily identifiable and strong to give people a sense of timelessness and importance. Netflix is another example of an all text logo, where the letters aren’t just text and have a little embellishment. You can go fancy with an all text logo, but you’ll want to keep an eye on it so it doesn’t get too crazy and you lose the message you’re trying to convey.

Symbol Logos

Symbolic or image logos will show people who you are without putting the actual text right on the page. Sites like Reddit have a symbolic logo, and Facebook’s icon is a stylised F with a blue square around it. This could be considered a symbol, a text or a combination logo depending on how you look at it. Symbol logos allow you to use an image to brand people’s idea of you; the best presentation of a symbol logo is the Apple logo! Apple is literally an apple that’s changed over the years but has remained the same to show people consistency and to get their message across to people over time. Symbol logos can work for virtually every situation, but for most businesses the best logo you could get is the combination logo.

Combination Logos

Combination logos allow you to blend text and a symbol together to create a logo people will remember. KFC is a great example of a combination logo; it’s bright red colour mixed with contrasting white and black make it a strong brand that everyone knows. Mercedes Benz and Adidas are also great examples of combination logos that blend text and a symbol together that we’d notice apart or together. The point of your combination logo is to get the point across with the best use of design and text that you can muster.

Choosing which kind of logo design is right for you can be difficult, but when you work with the right designer you’ll be able to find a great fit that works for your company. Your logo is the first thing people notice about your brand, so be sure that it makes an impression that people will remember for a long time to come, but doesn’t overpower the message you’re trying to convey!

Colour Matters in Logo Design

While you might think the design of your logo is the most important part, colour plays an important role in all logos. From the colour pallet you use to communicate what kind of company you’re running, to complementary and contrasting colours that will define who you are, colours do matter. Here I’m going to show you how you can use colours to your advantage to really show the world who you are and how you can leverage the use of colours to win online.

Be Strong

Strong colours like primaries or Red, Green and Blue will show people you’re strong and will be here for many years to come. Red is the colour of power and the colour of fire, while blue evokes feelings of the vastness of an ocean, business and sky high limits. Green is the colour of money and the environment, and this could have many implications! Depending on how you use colour, you can influence people to think that you’re a strong contender without even making a single move!

Be Smart

Smart logo design colours are Green, Black and Blue (colour meanings can overlap pretty easily). Green shows forward thinking for your business and can show growth and interest, while Black shows you can get things done with its clear, clean and crisp edges that give a great contrast. Blue again shows intelligence, but it can also show business savvy and other things like that. It’s amazing how colours really play a role in perception, and it’s important to pay attention to how they work.

Contrast

Contrasting colours like purple and green in your logo design can give you a great look without getting too crazy, but there are many other combinations that can help you get the job done. A good designer will help you understand what colours are suitable for your niche, and how you can use them to get the best design possible. Figuring out how your colours can work together in tandem will give you a great contrast and can communicate some separate ideals that work together.

Complement

Complement is how two colours work together that are alike to give a stronger feel to the logo. This could be the McDonald’s logo that has red and yellow put together that will instantly evoke fries and ketchup, or really great colours for a fast food restaurant. Your colours will give you the best possible chance for success, so see what colours go together for the best fit.

As you can see, colours play an important role in how the world sees you and how your logo influences people. Your logo is the first thing people see when they’re identifying your brand, and it’s also what they’ll remember about you the most when thinking about you. Using strong or smart colours will help them form an idea about you (even if it’s not yet true) and contrasting and complementary colours will help this even more. Work with a designer to find the right colours for your business!

Understanding Branding for Your Business

Everyone’s talking about branding, but what the heck is it and how can you use it to your advantage? There are many books out there who promise to teach you how to leverage brands, but do you really need them? You don’t actually have to do a lot to get your brand up and running, and you don’t have to spend a fortune either. What you will have to do is hire someone who KNOWS the ways of branding your kind of business backwards and forwards to really get the results you need. Here we’re going to talk about what branding is and what branding isn’t, why logos aren’t brands, how much money you’ll need to launch your brand, and how you can spread the word out there to get people talking. If you want to know everything about branding, keep reading!

What is Branding?

Your name isn’t your brand; your brand is the graphical and emotional representation of your company. Everything that your company is about that people think of is your brand! Think of Google and what they stand for, what do you think about Google? Everything that comes to mind is their brand, even down to the logo. The logo is part of the brand, but the brand isn’t a logo…

Why isn’t Your Logo a Brand?

Your logo is like the front running part of your brand, the visual representation but it doesn’t encompass everything about your brand. When people look at your company and everything it does, they’ll think of the logo first and then they’ll think of everything else. Don’t neglect the other components of your brand like public relations, product quality and more. A graphic designer can help you create your brand, but your customers will eventually define it as they see how your company is.

Does Branding take a lot of Money?

Branding actually isn’t that expensive; depending on who is helping you craft your brand, you’ll be able to get a good brand on a good budget. You can get help coming up with good ideas that will stick in people’s mind so they’ll know what kinds of services and products that you offer. A talented graphic designer will help you come up with these ideas and visualizing them so people will understand what you’re about. This is the most important part of branding and you need to pay close attention to it.

How to Use Your Brand

Brands aren’t built overnight, it will take time and effort to craft the brand that you want to put forward to the world. It will all start with an idea, and then you keep building on it day and night until it’s as sparkly as you need it to be to survive! Good brands will bring you new customers, better business, and the success you have always wanted! Be consistent, and you’ll really be able to get where you want to be!

Good Logo Designs Make Good Brands

You need brand recognition to make sure that people know who you are, and to get it you need a real logo design to put it over the top. While you might be tempted to get a cheap logo and just “improve” it later, you’ll only end up hurting your brand recognition if you keep changing things around. You want a consistent brand, and that means having a good logo that people recognise! When people think of a generic term, you want them to think of your business, and most of all when they see your logo you want them to think of you.

Logos Are the Most Important Part of Brand Recognition

When you want people to KNOW you on the spot, you need the right logo. Each industry has colors that people tie to them emotionally, fonts and styles that will help brand recognition. You need someone who knows design, knows how color relationships and styles will get a consumer to look at your favorably and imprint on your brand. If you go with someone cheap, you’re not getting the benefit of experience and inextricably ruining your brand before it even gets its feet off the ground. Become a leader in your field with the right logo!

What Makes a Good Logo?

Every field is different, so you’ll want to tailor your own logo to fit your field. A consultation with a designer who has a portfolio and references is always the right way to go! Ask them about color relationships, custom fonts (if they’re using Arial or Comic Sans for your logo, run away!) and how they’re going to help you create brand recognition. Brand recognition is actually really controlled by your customers, but you’ll be able to help it along with some subtle psychological hints. You need to tip the scales in your favor as much as possible!

Choosing a Logo Design Team

There are many different teams out there and it can be hard to choose the right one. The first thing you need to do, like mentioned above, is ask for references. Do they have previous customers that you can talk to on your own (testimonials can be written by anyone, so never trust these). Do they have a portfolio of different logo designs that they’ve created; if so, use tineye (Google it) to see if you can find these in someone else’s portfolio. It sucks, but you need to ask questions to make sure you’re actually getting what you’re paying for and avoid liability on down the road.

If you want a good brand, it all starts with good logo design. You want to be able to come across as professional and smart, but you also need to make sure that you’re appealing to your audience with your design. A good designer will help you get your brand off on the best foot, and that’s why you need to hire a logo design team today!

Why You Can’t Afford a Cheap Logo Design

You’re a professional business right? You wouldn’t go outside in your underwear with a comb stuck in your hair, would you? Bringing your business into the online arena with a cheap or free logo design will only hurt you in the end. A cheap logo tells the world you just don’t care about being professional, that you’ll cut corners at every turn including with your customers. Even if this isn’t your business style, it’s going to come across to your customers! You want people to stay on your page and see what you’re about, understand what your brand is and remember your logo is the first thing anyone looks at when they’re on your page, see your business card or any other media with your name on it.

Designing Your Own Logo is a Mistake

Logo design is really easy; those pesky designers are just padding their bills… right? Sadly a lot more goes into logo design aside from paying for a Photoshop license and drawing little shapes with a mouse. The first thing in any designer’s toolkit is an understanding of how the visual affects the emotional; no matter what we might think as individuals, people are easily manipulated by what they see. The shape of a logo, the colors that are used, even the typeface (font) that’s used can convey completely different messages. Depending on what business you’re in, who your audience is (customers), and what message you want to convey with your logo you’re going to need a complex combination of all three of these to create a logo that really speaks to your audience and pushes them towards what you want them to do. If you can’t get into their minds, you aren’t going to be successful.

What a Professional Design Team Offers

Professional design teams offer all kinds of things, least of all the benefit of their experience. When you’re shopping around for a design team to create your logo, you’ll want to ask for references first. Never accept testimonials, and make sure that you also see samples of their work. Ask them many questions! Look at their samples and see if they’re specialists in a certain field (like e-commerce sites, green retailers, etc.) or if they’re generalists who will be able to apply their experience to your business. You need a professionally designed logo to get your message across, and to make sure you can retain customers, show them you’re trustworthy and that you care. It’s crazy but a well-designed logo (as well as a poorly designed logo) can convey all of these things in a tiny little image that will become the brand recognition tool that drives all of your business online.

When you’re designing your logo, keep in mind all the things that go into a logo, as well as all the things that a logo can convey (whether you like it or not). All of this points to you needing a professional design team who can help you get your message across! Don’t design your own logo when you can get the help you need to build your brand recognition today.

Why Your Business Needs a Logo

You might not think that your business needs a logo design, but you do! Other than a cool colorful (or not so, depending on your business type and taste) little image sitting on the top of your website, letterhead and business cards, logos serve an important purpose too! Brand recognition is one of the big things about logo design that few people ever think about, and if you don’t have that in mind you could end up conveying the wrong message to your audience. You want to wow people using the right colors, the right shapes and even the right font! While you might not NEED a logo, if you want to effectively communicate your message, you’re going to need to get a professionally designed logo.

While You can Live without a Logo, Why Would You want to?

Not every business needs a logo when they start working, and depend on other ways to get brand recognition like word of mouth and old style marketing… but this is hard, and why should you make marketing your business harder than it has to be? You wouldn’t start a store without a sign, a food truck without a menu, so why would you start a business without a logo?

What is a Logo Anyway?

Logo is just an abbreviation of the word logogram; or a picture or symbolic representation of an idea. So, a logo is just a visual representation of an idea. It can be straight up letters, symbols or a delightful mixture of both, but it has to represent something or it’s just not a logo! Logos will use color, design, shapes and even different kinds of fonts to represent the right idea; if an amateur does it wrong, you can end up conveying the wrong message altogether.

How You Can Get the Right Logo

The right logo will give you excellent brand recognition and even, over time, build brand loyalty. You want people to think of what you’re selling and instantly think of you. Crazy as it is, it all starts with your logo and that little image they form in their minds about you. When you want the best logo possible for your business, you’re going to need a professional to design it. But how do you make sure you’re getting the right professional logo design team to work on your project?

What Kind of Logo do You Need?

Every business is unique, and your logo needs to express what you’re offering! Think of everything that your company embodies and stands for; are you a business, a non-profit, a political group? Working with the right designer you’ll be able to identify the core colors that you want to represent your logo with, the shapes and even the fonts. All of these things come together to give you a great logo that you can be proud of!

You wouldn’t start your business up without a phone or a computer, so why would you do it without a logo?