While you might be tempted to do a one shot SEO effort for instant gratification, you’ll only end up hurting yourself and your website in the end. Search engines want organic SEO growth that can stand the test of time, and this means you’re going to have to take the long road to get lasting results. When your website is completed and you’re ready to be listed on search engines, you’ll have to start formulating your SEO strategy. Here we’re going to go over what steps you need to take to get your page to the top of the SERPS the right way the first time.
Use What You Have
There’s no need to go out and buy new domains for your blog; you want to keep everything together on the same domain so you don’t end up having to spend extra money on your SEO for all your sites. If you already have some search engine rankings on your current site it’s even more important to just leave things where they are. If your site is new, make your blog and shop on a subdomain so you can again keep everything together and get the best bang for your buck!
Getting on the search engines is always considered to be the hardest part, but if you know what you’re doing it’s actually pretty simple! You’ll be able to do this by pinging index and feed sites with your blog (WordPress has these built in and it can help you get those backlinks you need to start placing in the listings), and building backlinks on relevant sites. You can have people leave forum and blog comments (make sure they’re relevant or they’ll just end up biting you in the end), as well as paid guest blogging opportunities to get the word out about your business. You’ll want to research or hire an experienced SEO team to make sure that you’re doing the right things to get listed.
Knowing What Not to Do
Knowing what not to do is just as important, if not more so than what you should do.
Don’t Buy Domains for No Reason – First, you shouldn’t go out and buy a brand new domain if there’s no real need. I’ve worked with many clients who bought 15 domain names, but used the same site on each domain. This will only hurt your chances and get you pinged for duplicate content, plus make your yearly costs soar when they don’t need to!
Don’t Leave Your Website Empty – Even if you don’t have your website up and ready with the right design and the right content, you can’t EVER let it sit online without content! Put up a blog if you have to, a page with a short explanation of what you’re offering, anything you can do to show Google that the space is occupied and worth indexing.
Building SEO to last means covering your bases as soon as possible, and never devoting all your efforts to a single way of getting traffic; if you’d like to know more contact us and see what we can do for you!
Contact us today to find out how we can help get you REAL SEO results!