Why Search Engine Optimization (SEO) is important for small businesses
I hear it all the time: “SEO is dead”, “It’s too difficult now”, “it’s fixed!” or my favourite comment: “It’s highly overrated and serves no purpose in the business world”. All misguided comments made by those who either don’t know what it’s all about, or have experienced negative results with SEO, either because their SEO specialists promised the world and did not deliver, or because they took a swing at it themselves and fell face first at their first attempt. It’s not completely your fault, and I don’t blame you for coming to those conclusions.
SEO can be a very profitable avenue, it just has to be approached in the right way. Do you know of another marketing strategy that delivers customers day in, day out, at no cost, everyday of the week like clockwork? I didn’t think so.
If you’re really interested in succeeding, or taking your business to the next level then you NEED to know this. If you choose otherwise, then that’s ok too, because myself and those who do choose to take on SEO will continue to take that share of the market for ourselves (and trust me, there are millions to be had with SEO alone!)
“Alright enough teasing, give me some facts!”. As you wish:
1. Only 15% of Business Owners See SEO as an Important Strategy
2. A Whooping 60% of Business Owners (or Marketers) do not Currently Invest in SEO
3. 23% of Them Are Even Unsure What SEO IS!
4. Up to 70% of Business Owners Have No Plans to Include SEO In The Next 12 MONTHS!
Are you starting to see the benefits of doing SEO? Most of your competitors probably fall under point 2, 3 and 4. That’s a huge gap that you can fill within your market! Better yet, once you establish an online presence, you’re then more likely to dominate the offline arena as more and more prospective buyers begin to recognise your brand both online and offline.
I mean, who do you think your customers are going to buy from if they see your brand both online and offline, as opposed to just your competitors which they only see every so often offline. As you can already see, SEO is a proven worthwhile Marketing Method with no upfront costs. It’s something you can teach yourself to do and requires only the cost of time. For something that once established can bring you daily customers without so much as any costs, do you think it’s worthwhile? Because I do.
Having said that, I’m going to continue with EVEN more reasons to invest tremendously into SEO:
You’re a Drop In The Ocean, Learn to MAKE a huge SPLASH!
The first call of order to establishing your presence online is not making a website like many would have you believe. Yes, having a website does help but without a plan in place how do you plan on bringing customers to your website? And no, referring people from your business cards, ads or word of mouth do not count. I’m talking about complete hands-off marketing. One that markets your business every day, hour, minute and second of the week once it is established. Sounds powerful right? That’s because it is!
So for that reason, we have to get it right the first time! Having said that, a website is of upmost importance and you simply can’t succeed without one! Where else do you expect your customers to order from? Thin air? If only. Have you ever heard the term “publish or perish”, well you’d better “Webofy or wither”.
As you first start of online you’re only a tiny droplet in this large ocean we call the internet, and as such you need to put a plan in place to be begin collectively building up your droplets into something large enough to make a splash when it hits! Or without using a metaphor, you need to know what keywords you’ll be aiming for and on what pages in order to organize what you’ll be doing to rank for those keywords on the search engines.
Because in the end all it boils down to is ranking for the terms you wish to aim for, and the way we do that is by planning and doing our best to tell the search engines what our web pages are about and what we’d like them to rank for! (Get this wrong and you’re wasting your time!)
SEO Is Not Only A Geeks Game! (It’s actually much simpler than you think)
Another misconception is the idea that SEO is this technical sequence of tasks reserved only for the techies employed at companies like Amazon, Ebay and Google. This reason alone puts a lot of business owners off and again it just boils down to them being unsure of what Search Engine Optimization actually is!
Search Engine Optimization in its simplest form is telling the search engines what keywords we would like to rank for. We do this by using those keywords throughout the pages we’d like to rank for those keywords. This can be done by including them in your paragraphs, as headings, naming our images as our keywords and so forth.
This is every business owners favourite dream! A method that can market their business every second of every day for the cost of nothing! And I’m not exaggerating either! If you’re willing to spend a few hours learning to properly SEO your website, the reward will pay you back tenfold, for as long as the internet exists!
So there you have it, a ton of good reasons why not doing SEO is hurting your business and leaving money on the table. The longer you leave it, the more likely your competitors are to begin doing it and then it’ll be too late! Don’t make that mistake, ACT NOW!