The Worst 3 Design Mistakes to Avoid
When you’re trying to create a great website to drive visitors to buy what you’re selling, you might make a few mistakes along the way. While you might think that theme design is the most important thing to focus on, there are three other elements that need attention before you launch your website, or when you’re redesigning it. Let’s get started!
Content is just as much a design issue as layout or navigation. You content must fit your website, and it needs to be interesting. Look at how your content is presented on the page, do the titles for the posts look like they belong with the rest of the site, or is it some funky neat text that looks out of place? Is your content broken up with pictures, video and other media, or is it just a long scrolling screen of text? To make your website more attractive and easier on the eyes of your visitors, it needs to be broken up into consumable little bits that make it easy for people to understand what you’re saying. Look at some of your favorite sites to see how they present information and how you can incorporate some of those ideas for your site.
Layout is one of the most important things you need to work on, no matter what products or services you’re selling. One of the worst mistakes in small business website design are the “cluttered” designs that seem to try and pack everything a company wants to put forward on a single page; you don’t have to put everything on the front page to get indexed by Google, and you could end up confusing or frustrating people who land on your website trying to find the right information. Clean uncluttered layouts are the best way to go for any business, so break your layout into different areas (like the pages feature on wordpress) for better ease of use.
Navigation is also an important part of the good design puzzle; you want to make the navigation of your website clean and easy so people can find what they’re looking for. “How can you have bad navigation?” you might ask, since navigation is a pretty straight forward concept. Many people get tripped up with subpages and things like that, but the best thing to do with implementing a navigation system is to, like content, break them into little pieces that relate to one another. Never have more than ten subcategories or subpages in a single category; this will prevent you from cluttering your navigation to the point where it runs off the page and people can’t even find what they’re looking for.
These are just a few of the design mistakes any small business needs to avoid to stay competitive and drive sales online. Look at competitors in your niche and see how they do it, so you can adopt their best design practices and toss aside the ones that just don’t work.
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