Turbo Charge Your Websites SEO for 2012

Every year brings new challenges in the SEO game, and 2012 is no different. Instead of losing ground, what if you had a cheat sheet of everything you needed to watch out for the upcoming year? Here we’re going to go over the top four ways to supercharge your website’s SEO efforts and stay ahead of the next Panda Update! A lot of the tips are common sense stuff none of us just never think about, but you’re going to find a surprise in here too. Keep reading and learn more!

Step Up Your Content

The next phase of Google’s Panda is focusing more on relevance than keyword densities. You’ll want to stop being a slave to the three percent rule and working towards making sure your site has interesting content that you yourself would want to actually read. The more relevant the content, the better you’re going to rank in the search engines. While you’ll still want to focus on keywords, make sure you mix it up in each article (and if you have a lot of articles, find a lot of keywords!)

Watch the Trends

Watching what trends are coming onto the scene will help you be more successful. You may not want to spend the time to keep track of things, but it beats shelling out thousands of dollars every month to an SEO company who knows what you’re doing better than you do!

Be Compatible

If you want to get more eyeballs on the page, you’re going to have to make sure your site is utilising HTML5 so you can get on as many different devices and browsers as possible. You’ll also want to make sure that you code is clean and small as possible, so the pages load as fast as they can. While everyone has broadband, some people are on mobile phones and the longer it takes for things to load is time that they can just go find another site that loads up on time.

Know Your Friends

Where you’re linking in and out of are going to reflect back on you more than ever, so you need to pay more attention to where your links are going to and where they’re coming in from. If most of your inbound links are coming from content farms like Ezinearticles (it’s okay if some, just not all) you may be in trouble. You’ll also want to make sure you’re not linking to low quality sites or their bad reputation can rub off on you.

Know Your Enemies

You need to pay more attention to what your competition is doing, and you’ll want to copy their better tactics. It’s not exactly cheating to do keyword research off your competitors’ sites, and you’ll also want to pay attention to what kind of content they’re putting out there too.

Now you know everything you need to turbocharge your site for 2012! Focus on evergreen content, work towards having better links, and be compatible with more browsers and devices.

Everything You Need to Know about Web Design and SEO Services

When you’re ready to bring your website to the next level, you’re ready to learn more about SEO services and web designing services. Having a website online is just part of the success puzzle, you’ll need to make sure you have a great design and SEO services to promote your site in the search engines where your customers are already looking for you! Why advertise when people are already looking for you, and all you have to do is let them know that you’re there?  Here we’re going to go over everything YOU need to know to be successful online, so let’s get started!

Web Designing Services

There are as many companies online offering web designing services as there are websites! You’ll be able to find great deals, but you’ll want to make sure that the person working on your custom website design knows what they’re doing; see if they have examples and references to show you who they’ve worked for, as well as some helpful information for you (like we do!) to better understand the design process.

A good grasp of user interface design (making the flow of information easier for people to use, for example the navigation menus) and colour theory will go a long way towards making your web design a great one! Each niche and industry will have certain colours that will make it resonate with your target audience, and negative colours that will turn them off as soon as they get to the site.

SEO Services

SEO and web design are very different; a web design is how your site looks, and SEO is how people find your site. If you write a lot of articles about shoes for example on your website, Google will think you’re a shoe site. If you target these keywords in a certain way along with different ones related to the topic, these are known as LSI keywords. LSI keywords help the search engines like Google know that a human wrote this content and that it’s actually a site worth seeing.

There are many kinds of SEO services online, and each business’ needs will be different. You may already rank for one keyword but want to start pulling people in with other search keywords, or maybe you just need good content for your site. You’ll want to talk to the company before you hire them and see if they have examples of keywords that they brought to the front page of Google, and if they have any former clients that you can talk to.

Professional Services Help Your Site

Professional services help your website get seen; if you have great SEO people will be able to find your site much faster and trust you more, and when you have a good graphic design you’ll be able to show people you’re serious about your online business. When you’re ready to make the jump to a professional website, invest in SEO services and a great web design to set you apart from your competitors!

Tips for Construction Logo Design

Construction isn’t just about building homes; construction logo design is a specific type of logo where shapes, colors and forms come together to create a beautiful logo that really speaks to your audience and will convey a lot more than just a name. When shape and form take center stage, you’re going to want to make sure you have a professional logo designer who knows how to bring together all these elements to get a great logo! If you look over constructionist logo designs you’ll see how much love has gone into each one of them, and how much you respond to them without even noticing it! This is how you know you’ve got a great logo and how others will too!

Why Construction Logotypes Work

Construction logotypes matter and for one important reason; they get across as much information as possible in a small space, with minimal colors and resources. Think about the logos for Caterpillar and other construction companies; they’re simple and straight forward, getting across everything you need to know all at once. Why struggle with your construction logo when you can get it all together in one place, without having to make things so busy that the real message gets lost.

How Logos Work

When you’re creating a logo, you’ll want to bring together text, shapes, colour and forms to create the ultimate logo. This means you’ll be able to do more with less, and you’ll be able to have the flexibility to move to a wide range of formats like web, business cards, signs and more. You shouldn’t be stuck with one logo that you can use for only one purpose, so you’re going to want to ask for the vector of the logo so you can use it for several different purposes.

Colour and Shape Are Important!

When you want your logo to count, you need to make sure you’re taking full advantage of colour and shape to get a great impact from your logo. These things have to come together to get people excited! Try to balance the colours; too much red may make people think of an accident, and too much blue can make people think your company only builds pools. It’s all about striking a balance between too much and too little information.

What a Good Logo Looks Like

When we’re talking construction logos, you’re going to want colors like bright yellow, deep red (true red), blue, light orange; basically all the colors that are used in construction so people will look at your logo and go “Ah! It’s a construction company!” This is how you know you’ve got a good logo, when people look at it for just a second and already know exactly what it’s about. You’ll want to use strong lines and shapes because construction is all about architecture; the stronger the lines, the stronger the perception of the company.

You can get the best construction logo, just make sure you understand what goes into it and you’ll do great!

The Past and Future of Website Design and SEO

Looking back at how SEO and Website Design worked in the past, it’s insane how hard it is now to get your website seen. If you want to know where SEO is going in the future, you’re going to have to understand how it started. Here we’re going to go over what’s changed, what will change and how you can stay ahead of the curve and avoid some of the rougher spots with all of the SEO and design problems the rest of us have had to deal with! Let’s get started.

In the Beginning it was Easy!

In the beginning of the internet, it was easy, but it was also filled with adult website links. You could look for anything innocuous and sweet, like children’s clothes for example, and you would somehow still come up with something in the adult industry. You could stuff your site full of keywords and game the algorithm of the search engines of the day. While it was easier back then to get ranked, the design was flawed; I think we would all take the internet of today over Geocities any day!

Design was another problem altogether on the past internet, even up until web 2.0 began to emerge back in 2006-2007. People had to stumble around tables and try and figure out how to place information where their visitors would actually be able to see them. There weren’t that many different types of browsers, but the ones we had were hit and miss.

And Now… It’s Hard

SEO for the current iteration of the internet is hard, but design isn’t nearly as hard as it once was. We have WordPress with drag and drop theme design, we have tons of theme repositories if we don’t care about having a cookie cutter theme, and we have the W3C organisation that holds sway over design standards. The internet is a prettier and friendlier place, graphically speaking, and we have the first internet to thank for it.

SEO is a bit more of a bear when you think about it. You can’t just load up your website with invisible keyword pages at the bottom, and you can’t use redirecting tricks like they used to. But you do have a much larger audience to draw from, and all the perks that the social web can give you! Sharing your website with the masses is easier today than it ever was before, and if you want to get the word out you have so many tools at your disposal today that you wouldn’t have had previously.

While search engine optimization might be hard, virtually anyone can make a website, buy a domain and have everything up in a matter of hours. Who knows what it’s going to be like in a matter of five years from now, but if this big leap forward is any indication the next jump in the web is going to be fantastic, but only time will tell!

How SEO Services can Benefit Your Company

Almost every business online needs SEO to make sure they get to the top of the search engines ahead of their competitors, but how do you know what SEO services you need, and what is SEO anyway? SEO stands for search engine optimisation, and this is just a collection of techniques and tricks that helps you get indexed favorably in search engines like Google, Bing and Yahoo!. You’ll want to focus on specific keywords that are geared towards your “niche” or business type, so your customers can find you when they’re looking for what you offer online! If you’re selling urban street art, you’ll want to use “urban street art” as a keyword. You’ll have a list of keywords to optimise your site for, and you’ll also want to make sure that you do all the other SEO services that will help you get that edge on your competition.

Why You Need Professional SEO Services

There are amateurs everywhere that are offering really cheap SEO, but can you really trust them? Doing SEO for your website is really a one shot game; if you mess it up you may not be able to get to the top of the search engines, and even worse you may end up banned from Google and the other search engines. Don’t leave the future of your business in hands that aren’t sure of what they’re doing! When you get a professional, you get people who have done this before and know what needs to be done to make sure that your site gets to where it needs to be.

How Long Does SEO Take?

When you get professional SEO services, it can take anywhere from a couple weeks to get the results that you need all the way to a couple of months. SEO isn’t just a one shot thing that you have to take care of when you site launches online though! You’re going to have to stay on top of it for years to come, but with the right company you won’t have to do this yourself. They’ll charge you a monthly fee to do SEO maintenance and to keep your site relevant, and all you’ll have to do is focus on your business and your customers like you should be!

Why it’s Better to Hire a Company

When you want to have you SEO done, it’s best to just go ahead and hire a company. When you have someone in your office doing it, you end up taking them away from the tasks they were hired to do in the first place and you also run into the newbie factor. Make sure that your SEO is in experienced hands and avoid some of the pitfalls that a lot of people run into when trying to get their websites seen by the search engines with a professional company!

When you’re hiring a company, ask for references and a pricelist for ALL the services that they provide. If you’re looking for a good SEO company, check us out!

Get the Website and Logo Design You Deserve

Is your logo looking a little… meh? Are you starting up your business and want a snazzy design that people associate with your company? Getting the right logo design for your company can be a real pain, but when you know what to look for you’ll be able to get everything you’re looking for in the same design! Even if you don’t know what you want for your logo design, the right logo design company will be able to help you get a logo that’s both attractive and functional; all you have to do is pick which one you like!

Why a Logo Design Company?

When we think of logo designers, we usually think of freelancers who just work by themselves. When you work with a logo design company, you’ll be able to get multiple perspectives, multiple ideas and a much better end result than you would with just one perspective from one designer. With the right corporate logo design you’ll be able to really reach out to the audience that you want to serve, and you’ll be able to get it done faster than if you had gone with a smaller design team of one.

Don’t Just Design a Logo

When you have your logo, you’re only half way done! You are still going to need a website design that will dazzle your customers too! A good web design will shoe people you’ve put effort into your website, and that you’re serious about giving them a great experience. Setting up a website on a CMS (content management system) like WordPress is the best way to make sure your design is beautiful and functional, and you’ll be able to work on your website without having to hire costly programmers.

Make it Sparkle

When you want to attract a whole other level of customers, you’re going to need to project that image of success. I don’t have to tell you how important image is, and image really matters when it comes to your website. You want to have it modern, clean and professional, you want to make sure it loads up correctly and most of all you want to make sure that it is SEO ready so you can play friendly with the search engines. With the right website design all of this stuff will be handled for you, and all you’ll have to worry about is doing is creating content and working on getting the search engines to notice you.

It’s the 21st century and you can’t avoid doing business the old way. You need a great logo that will attract and tell your customers what you’re about, and you’re going to need to make sure that it’s professional. A great website design will show your potential customers that you’re serious about doing business online. With the right design and design company, the sky is the limit! Why keep doing business the old way when you can really start succeeding online?

Four Elements of a Quality Website Design

When you’ve made the leap to a professional custom web design, you want to make sure it’s good! But unless you’ve been designing sites for a while, it may be hard to know what’s great and what’s fluff; here we’re going to go over everything you need to know to have a quality web design, and things to look out for that might be missing from your own design! Let’s get started.

Does Your Website Use a CMS?

A CMS, or content management system, helps site owners have a better grip on their websites without having to worry about understanding a lot of programming or code. WordPress is by FAR the best CMS out there, so if your website design is based on WordPress you’re in good hands. There are other CMSs based mainly around ecommerce and forum use like Drupal and Joomla, but there are so many we can’t mention them all here. You’ll want to make sure your designer is working with a popular CMS so if you ever need updates you will be able to find someone who can fix it.

Does Your Design Observe Best Design Practices?

Are the colours being used for your design associated with your niche or industry? Is the site easy on the eyes and welcoming? These kinds of things must be considered when you’re getting your custom web design created. A good designer will understand the flow of information and how to best represent it visually on the page.

Does Each Piece of Information Have a Home?

Might sounds strange, but each part of the site should have its own place on the site. The header and the navigation should be easily recognisable and not just one jumbled mess. Each part of the site from the sidebar, main text, footers and headers should be easy to find and have a clear path. This doesn’t mean you have to use big white or black lines to break them up, but you should make sure they make sense. You will also want to make sure each page like about us, contact us, etc. have their own pages and are easy to find in the navbar. Look at your favorite sites for inspiration.

Is the Code Compliant and Fast?

When most of us think of graphic design, we don’t even think of the code behind it. Great code that’s optimized for the web will increase download times; think of all the people who are using mobile phones to access your website, you want to make sure that they can access your site just as easily as anyone else!

Quality website design is all about speed, ease of use (for both you and visitors) and utilizing best design practices. Good designers will be able to help you make sure you hit your target, and they’ll be able to take your dreams for a winning website and turn it into a reality!

The Differences Between SEO and Web Design

When you’re working on your website, you’ll hear a lot of terms bandied about. A lot of companies say they’re experts in both web design and SEO, but these two things are just not the same thing! You’ll want to make sure they’re knowledgeable before they touch your site, and you’ll want to know a little more so you can make sure you get the most out of your website now and in the future. When you want your website to be SEO friendly, and you want people to like the way your site looks, it’s important to know what all these terms mean. Let’s get started!

A Friendly Web Design

When you look at a site and like the way it’s laid out, how easy it is to navigate, and of course you want to come back again, it’s a well designed site! Web design is the art and science of making websites look beautiful and work the way they’re intended to. A good web designer will know all about colour theory, how to use colours and create a great design to make sure customers “stick”, or keep browsing your site. The longer you can make a customer stick, the better your chances are for getting them to do what you want (buying a product, signing up for your newsletter, etc.). This is VERY different from SEO-friendly, keep reading for a better explanation of that.

Being SEO Friendly

An SEO friendly site is one that helps the search engines find you, index you, and of course helps propel you to the top of the SERPS, or search engine ranking position (like having your website come up on the first page for a popular search term). The higher you are in the SERPs, the better your website will do online. There are on page SEO methods you’ll have to do like properly using header tags and targeting specific keywords on your website to make sure your audience can find you when they need you.  

You Need Both for a Successful Website

When you want your website to be successful, you’ll need to be both search engine friendly, or SEO friendly as well as have a friendly web design too! It doesn’t matter if you’re running an ecommerce site or a portal for dog owners, being able to be found and keep your core audience on your page is the big recipe for success on the internet.

Many companies will tell you that they can create a beautiful website AND get your website SEO friendly, but they don’t have the proof to back it up. Ask for references and examples of sites they built, ask for keyword reports of people they helped launch into SEO prominence. Any good SEO and design company (like us!) will be able to provide this information and help you get your website on to road to winning online. Click here to see what we offer today, and start making money online with your website!

Why You Need a Custom Website Design for Your Small Business

There are so many small businesses on the internet, and one of the easiest ways to set yourself apart is a custom web design. But are custom web designs for small businesses expensive, and are they right for your business? Here we’re going to go over everything you need to know to make sure you’re getting a great custom web design, and exactly how it can help build your business brand. Keep reading!

Why Custom Web Designs?

When most of us start up a site we’ll look for a generic free template; this can do the trick for a little while, and hey it saves money! The sad thing is if it’s free and it’s online, you’re probably not the first person to have got the design. There will be thousands, if not hundreds of thousands of other small businesses with the same exact site, and when people come to look at your website it’s going to just get lost in the memory hole.

When you invest money into a custom web design for your small business, you’ll be able to stand apart from the others and show your customers that you’re serious about your business. Think about when you’re browsing on the internet, when you see a generic looking website you’re not going to listen to what they have to say are you? Neither will your customers. When you think like a consumer you’ll be able to finally answer the age of question of how to give people what they want.

How to Choose the Right Custom Design for Your Small Business Site

Once you’ve decided to get a custom web design for your small business site, you need to know what makes a design good or bad. Many journeys on the road to success have been quashed by a businessman who wants to completely design the site themselves; don’t hyperfocus on one or two issues that can be easily corrected, and bring some examples of sites you like and those that have elements that you believe could bring your site to the next level.

A great designer will be able to work with you and help you achieve your goal of a great custom website design; before you hire anyone make sure you get references to see how previous clients have felt about their work. It’s best to know who you’re working with before you sign contracts or make any agreements; never feel bad about asking a designer for references!

WordPress For Small Business Sites

When you’re building your new small business site, you’ll want to build it on a CMS (content management system) like WordPress, Joomla or Drupal. These give you total control of your site after the designer has worked on it, and you’ll be able to get everything you need from the site too! Have a blog, an attractive landing page, and of course that jump quality that will attract new customers.

If you’d like to learn more about what a custom design for your small business site can do for you, click here.

Understanding Logo Types

Logos aren’t actually all the same, but luckily there are only three kinds of logos that you’ll have to deal with! There are text logos that are strictly just straight up text, symbol logos that don’t say anything and are literally just a simple (like a happy dog for a pet food logo) or a combination that is both a symbol or picture and text that come together to make the logo great.

Text Logos

Text logos are just what they say they are: plain text. Google has a text logo, but from time to time they mix it up with some symbolic elements that make it a combination. The New York Times is another example of an all text logo; virtually all newspapers have text logos that are easily identifiable and strong to give people a sense of timelessness and importance. Netflix is another example of an all text logo, where the letters aren’t just text and have a little embellishment. You can go fancy with an all text logo, but you’ll want to keep an eye on it so it doesn’t get too crazy and you lose the message you’re trying to convey.

Symbol Logos

Symbolic or image logos will show people who you are without putting the actual text right on the page. Sites like Reddit have a symbolic logo, and Facebook’s icon is a stylised F with a blue square around it. This could be considered a symbol, a text or a combination logo depending on how you look at it. Symbol logos allow you to use an image to brand people’s idea of you; the best presentation of a symbol logo is the Apple logo! Apple is literally an apple that’s changed over the years but has remained the same to show people consistency and to get their message across to people over time. Symbol logos can work for virtually every situation, but for most businesses the best logo you could get is the combination logo.

Combination Logos

Combination logos allow you to blend text and a symbol together to create a logo people will remember. KFC is a great example of a combination logo; it’s bright red colour mixed with contrasting white and black make it a strong brand that everyone knows. Mercedes Benz and Adidas are also great examples of combination logos that blend text and a symbol together that we’d notice apart or together. The point of your combination logo is to get the point across with the best use of design and text that you can muster.

Choosing which kind of logo design is right for you can be difficult, but when you work with the right designer you’ll be able to find a great fit that works for your company. Your logo is the first thing people notice about your brand, so be sure that it makes an impression that people will remember for a long time to come, but doesn’t overpower the message you’re trying to convey!