Every year brings new challenges in the SEO game, and 2012 is no different. Instead of losing ground, what if you had a cheat sheet of everything you needed to watch out for the upcoming year? Here we’re going to go over the top four ways to supercharge your website’s SEO efforts and stay ahead of the next Panda Update! A lot of the tips are common sense stuff none of us just never think about, but you’re going to find a surprise in here too. Keep reading and learn more!
Step Up Your Content
The next phase of Google’s Panda is focusing more on relevance than keyword densities. You’ll want to stop being a slave to the three percent rule and working towards making sure your site has interesting content that you yourself would want to actually read. The more relevant the content, the better you’re going to rank in the search engines. While you’ll still want to focus on keywords, make sure you mix it up in each article (and if you have a lot of articles, find a lot of keywords!)
Watch the Trends
Watching what trends are coming onto the scene will help you be more successful. You may not want to spend the time to keep track of things, but it beats shelling out thousands of dollars every month to an SEO company who knows what you’re doing better than you do!
If you want to get more eyeballs on the page, you’re going to have to make sure your site is utilising HTML5 so you can get on as many different devices and browsers as possible. You’ll also want to make sure that you code is clean and small as possible, so the pages load as fast as they can. While everyone has broadband, some people are on mobile phones and the longer it takes for things to load is time that they can just go find another site that loads up on time.
Know Your Friends
Where you’re linking in and out of are going to reflect back on you more than ever, so you need to pay more attention to where your links are going to and where they’re coming in from. If most of your inbound links are coming from content farms like Ezinearticles (it’s okay if some, just not all) you may be in trouble. You’ll also want to make sure you’re not linking to low quality sites or their bad reputation can rub off on you.
Know Your Enemies
You need to pay more attention to what your competition is doing, and you’ll want to copy their better tactics. It’s not exactly cheating to do keyword research off your competitors’ sites, and you’ll also want to pay attention to what kind of content they’re putting out there too.
Now you know everything you need to turbocharge your site for 2012! Focus on evergreen content, work towards having better links, and be compatible with more browsers and devices.