Why You Need to Build Strong SEO Content

Building strong SEO content is one of the most important things any business can do to stand out. This can be with a blog or guest blogging, article marketing on high page ranking sites, or great comments that will give relevance and value to your links, and will make the search engines (especially Google) take notice of what you’re offering. The first thing you should do is create content that’s GOOD that people want to read. Then you want to go over what keywords you’re using!

Understand Your Keywords

Everyone has keywords for their niche, but are you using the right ones to bring the right traffic to your website? When you’re looking at the keywords you’re using, you need to start paring them down to the best options; long tail keywords help, but you want to specialise what keywords you want to use for all of your SEO content. If you’re selling iPod cases, you’ll want to use special keywords for your content like “spotted iPod cases” if you’re selling spotted iPod cases or “pink iPod cases” if you’re
selling pink iPod cases. Look over what you’re doing and maximise exactly what you’re selling; if you just put “iPod cases” in your SEO and people aren’t looking for the specific thing you’re selling, you’re going to lose their interest and it’s a wasted effort.

Make it Unique

After you’ve come to grips with what keywords you need to be successful, you’re going to need content. Content canbe everything from articles on article directories that link back to your site, to your block posts and other written material like product descriptions and mission statements on your website. Even if you received product descriptions from your suppliers, you’ll want to make them unique and your own! You can be penalised by Google for not having unique content and you can probably think up
some better product descriptions than the ones you received! If you’re using PLA (private label rights) or other articles, rewrite them so you can have unique good content, but pay attention to all of your keyword densities so you don’t have to rewrite them later.

Understand Keyword Densities

Keyword densities are what the search engines like Google are looking for when they’re scanning your page. Everything is looked at, and you’ll want to have the right densities for the job. One time per hundred words is usually okay, but you may want it to appear more depending on what you’re selling whether it’s products or services. Look at how the sites ahead of you on Google craft their content and how many times their keywords appear on the page (there are many free tools out there to check keyword densities on articles) so you can see what different densities will respond better with your SEO campaigns.

Why You Need to Understand Search Engine Secrets

When you’re starting out with SEO, you’re going to make mistakes! We all make them, and it can be hard to puzzle out just exactly what the search engines want and how to formulate your SEO plan to get the results you need. Here we’re going to go over how the SEO algorithms work, why they’re so tough to get around, and what you need to do to get the best results on your SEO campaign.

Why is it so Difficult to Place in Search Results?

Years ago when the web was new, people found all kinds of tricks to get good rankings in the search results. If you used the internet from 2000 to 2004, you can remember how almost every search term brought up gaggles of porn results. People quit trusting the search engines and lost trust in searches, so the search engines had to figure out how to weed out bad results; thus the algorithm was born! Each search engine has its own formula, but you’ll be able to tailor your SEO campaign to make sure you that you’re getting the results that you need.

If it was Easy Everyone Would do it

If getting high up in the rankings were easy, everyone would do it! You want to make sure you’re getting the best results, but you also have to give the search engines something in return: value. If what you’re putting out there is of little value, no one is going to keep using that search engine that delivers crap results. So by providing real value to the eyeballs that land on your page, you’ll be able to get the results you need to get your site the ranking it needs to survive and thrive.

How to do SEO the Right Way

Doing SEO the right way is a combination of tactics like:

Backlinks Backlinks tell a search engine where you are, and that you’re important. Have a lot of backlinks that are coming from bad sites? This is going to tell Google that you’re not a great bet for searchers. Have a decent amount of backlinks coming in from good sites that are actually relevant to what you’re selling? This is going to tell Google that you’re someone who knows what they’re doing.

Optimise Your Content – Optimising your content is important; this means finding the right keyword density for your keywords (if you don’t know what keywords you need, you should hire an SEO consultant who can help you find the right keywords fast). Good keyword densities are 1-2 times per 100 words; if you’re selling pipe cleaner monkeys, you’ll want to mention the keyword “pipe cleaner monkey” once every 100 words to show Google that you’re talking about pipe cleaner monkeys and a relevant source for people looking to buy or find out more about pipe cleaner monkeys.

Understanding how the search engines index your content and weigh your website against your SERP is the first step towards making sure your website does well and people can find you!

Good Logo Designs Make Good Brands

You need brand recognition to make sure that people know who you are, and to get it you need a real logo design to put it over the top. While you might be tempted to get a cheap logo and just “improve” it later, you’ll only end up hurting your brand recognition if you keep changing things around. You want a consistent brand, and that means having a good logo that people recognise! When people think of a generic term, you want them to think of your business, and most of all when they see your logo you want them to think of you.

Logos Are the Most Important Part of Brand Recognition

When you want people to KNOW you on the spot, you need the right logo. Each industry has colors that people tie to them emotionally, fonts and styles that will help brand recognition. You need someone who knows design, knows how color relationships and styles will get a consumer to look at your favorably and imprint on your brand. If you go with someone cheap, you’re not getting the benefit of experience and inextricably ruining your brand before it even gets its feet off the ground. Become a leader in your field with the right logo!

What Makes a Good Logo?

Every field is different, so you’ll want to tailor your own logo to fit your field. A consultation with a designer who has a portfolio and references is always the right way to go! Ask them about color relationships, custom fonts (if they’re using Arial or Comic Sans for your logo, run away!) and how they’re going to help you create brand recognition. Brand recognition is actually really controlled by your customers, but you’ll be able to help it along with some subtle psychological hints. You need to tip the scales in your favor as much as possible!

Choosing a Logo Design Team

There are many different teams out there and it can be hard to choose the right one. The first thing you need to do, like mentioned above, is ask for references. Do they have previous customers that you can talk to on your own (testimonials can be written by anyone, so never trust these). Do they have a portfolio of different logo designs that they’ve created; if so, use tineye (Google it) to see if you can find these in someone else’s portfolio. It sucks, but you need to ask questions to make sure you’re actually getting what you’re paying for and avoid liability on down the road.

If you want a good brand, it all starts with good logo design. You want to be able to come across as professional and smart, but you also need to make sure that you’re appealing to your audience with your design. A good designer will help you get your brand off on the best foot, and that’s why you need to hire a logo design team today!

Vote for Me: The Essentials of SEO online

When you’re trying to get your site to the top of the rankings, you want to let people know you’re there! Think of it like electioneering; you’re trying to win everyone (visitors and search engines) vote and trust by being as visible as possible. Good quality links are the fastest way to build who you are online; you just have to know what you’re doing. Here we’re going to go over everything you need to know about link building, and how you can do it on your own! You don’t have to spend a lot of money to get quality links, so let’s get started.

How Backlinks Affect Your SEO

When you’re ranked by Google or other search engines, your site is run through a really complex algorithm. They’ll “weight” your incoming links (known as backlinks) from other sites by the relevance of the link and what site it’s coming in from. If the site is low quality and there are a LOT of low quality links coming into your site, you’ll be rated as a lower quality site. If they’re high relevance high quality links coming in, your search engine rank position (SERP) will go up. It all depends on how the links are getting to you and where they’re coming from; you’re also judged on what you’re linking TO; if you’ve built a blog on blogger or WordPress to get better rankings but the site is garbage, then your site will go down in SERPs.

Incoming Links

There are many ways to “cheat” at incoming links, but you’ll want to do it carefully. There are many ways that you can get backlinks, or incoming links; the first thing to start doing is identify what you’re selling. You should know, but if you’re a consulting firm it can be a little abstract and hard to figure out. If you’re selling products, think of writing guides or explaining how to buy the product. If you’re selling services (like SEO for instance!), teach people rudimentary things about SEO. You want to write articles so you can create backlinks that actually work, instead of paying someone in Southeast Asia to create a zillion low quality backlinks that’ll do zilch for your SEO.

Outgoing Links

Outgoing links are just as important to incoming links, so you’ll want to be careful about how you go about it. People used to do link exchanges, but if you’re linking to sites flagged as spam, viruses or just poor Pagerank sites in general it will tank your own PR. Be careful who you link to, how you link to them (nofollow, follow links, etc.) and why you’re linking in the first place. If you’re trying to explain something, use an “authority site”; Wikipedia may or may not be considered an authority, but the New York Times definitely would be.

Understanding how backlinks affect your SEO is the first step on the road to bring up your SERPs. Learn how incoming and outgoing links work in your favor, and avoid the pitfalls of linking out from bad sites that you wouldn’t want to visit.

Why You Can’t Afford a Cheap Logo Design

You’re a professional business right? You wouldn’t go outside in your underwear with a comb stuck in your hair, would you? Bringing your business into the online arena with a cheap or free logo design will only hurt you in the end. A cheap logo tells the world you just don’t care about being professional, that you’ll cut corners at every turn including with your customers. Even if this isn’t your business style, it’s going to come across to your customers! You want people to stay on your page and see what you’re about, understand what your brand is and remember your logo is the first thing anyone looks at when they’re on your page, see your business card or any other media with your name on it.

Designing Your Own Logo is a Mistake

Logo design is really easy; those pesky designers are just padding their bills… right? Sadly a lot more goes into logo design aside from paying for a Photoshop license and drawing little shapes with a mouse. The first thing in any designer’s toolkit is an understanding of how the visual affects the emotional; no matter what we might think as individuals, people are easily manipulated by what they see. The shape of a logo, the colors that are used, even the typeface (font) that’s used can convey completely different messages. Depending on what business you’re in, who your audience is (customers), and what message you want to convey with your logo you’re going to need a complex combination of all three of these to create a logo that really speaks to your audience and pushes them towards what you want them to do. If you can’t get into their minds, you aren’t going to be successful.

What a Professional Design Team Offers

Professional design teams offer all kinds of things, least of all the benefit of their experience. When you’re shopping around for a design team to create your logo, you’ll want to ask for references first. Never accept testimonials, and make sure that you also see samples of their work. Ask them many questions! Look at their samples and see if they’re specialists in a certain field (like e-commerce sites, green retailers, etc.) or if they’re generalists who will be able to apply their experience to your business. You need a professionally designed logo to get your message across, and to make sure you can retain customers, show them you’re trustworthy and that you care. It’s crazy but a well-designed logo (as well as a poorly designed logo) can convey all of these things in a tiny little image that will become the brand recognition tool that drives all of your business online.

When you’re designing your logo, keep in mind all the things that go into a logo, as well as all the things that a logo can convey (whether you like it or not). All of this points to you needing a professional design team who can help you get your message across! Don’t design your own logo when you can get the help you need to build your brand recognition today.

Establishing Trust with Search Engines

Establishing trust with search engines can be hard, but you can do it! Think about it, search engines serve billions daily and you have to prove yourself as someone who is trustworthy and has something of real value to offer a search engine’s visitors. If people don’t trust the search engines they’re not going to use them; it’s the duty of every search engine to make sure that everyone is able to get good results without being hit by a big fat pink wall of spam. Here we’re going to go over the different ways that you can establish trust online, and why you NEED to establish trust too!

Why Are Search Engines so Skittish?

To understand why you have to hop through so many hoops, you have to know where they’re coming from. For years people have been finding loopholes in all of the algorithms to gain high ranking SERPs (search engine ranking positions) for highly sought after keywords, but offering little value in return to visitors. Think of search engines as a battered woman, if her partners (websites) keep beating her, how is she ever going to trust someone new in her life? Search engines are just like this, and you’ll have to show them that you can provide them with value.

Don’t Use Code Tricks

There are a lot of code tricks like page redirects, meta-tag wizardry and more that are designed to trick the search engines. These grey hat (sometimes black hat) tricks might work for a little while, but eventually the search engines will catch onto what you’re doing. You don’t want them to figure it out, but they will; that’s why people are so freaked out by the Panda update. Every time people find a new trick to bamboozle the search engines, the search engines adapt and beat you at your own game.

Be Honest and Provide Value

No matter what you’re selling online, you need to be honest about your services and provide real value to get eyeballs on the page. You need copy (text) on every single page, at least 300 words, to explain why that page is there and why people need to read it. If you have a lot of ecommerce pages, you’ll find that you can’t always hit that target but there is something you can do: rewrite your descriptions. Provide unique descriptions for your items so the search engines can tell your website apart from everyone else who is selling the same items that you are. You need to show the search engines that you’re not just another sniper site trying to turn a fast profit, that you’re here to stay and you want to really add something to the internet instead of taking something away.

Earning the trust of search engines is easy; be honest, give something of value and really put effort into your website! Set yourself apart from the competition and you’ll be able to start rising in the search engine rankings.

Getting Exposure for Your Business Website

Your site is completed, the website design is solid and you’re happy with your content. You’ve done the hard part… or so you think. But building a website doesn’t mean they’ll come, and you’ll need to know how you get eyeballs on the page. You can’t just sit around and wait, hoping that people will show up; now’s the time to start working on getting your name out there and letting the search engines know that you’re there. Here we’re going to go over everything you need to do to establish your site’s reputation, and how you can do it yourself! Let’s get started.

Use Article Marketing to Get Exposure

Using article marketing is a great way to get exposure for your site, but what is article marketing and how can you do it? Article marketing is just you submitting articles to GOOD article directories that link back to your site. You want to make sure they’re as relevant as possible, but you also want to make sure they’re not written in bad English. A year ago you could get away with poorly written articles, but since the panda update you can end up hurting your site article marketing with bad content more than you can help it.

Keep People Informed

How many email newsletters do you subscribe to? I don’t know about you, but I get ten a day! The best way to get people to sign up for your mailing list is to offer them something of value, and you can do that with an email newsletter; let them know about sales, new products and features you’re offering and more. Create value with your newsletter and people will keep subscribing and you can build a real list of customers for growth down the road.

Get Listed

There are many ways to get listed in search engines, but one of the best is to have a WordPress CMS blog that pings different aggregators (feeds) to let them know you’ve posted something new. You can also manually list your site with DMOZ to get on Google; DMOZ is known as the open directory project, and if you can get onto this you’ll be able to really start getting indexed by all the major search engines. Getting listed on Bing can be tricky, but that’s where backlinks come in.

Getting Backlinks

Backlinks are a good way to get traffic in and get listed; you’ll want to do article marketing like mentioned earlier, but a mix of forum posts with your link in (some forums will do no follow links which won’t get you the better PageRank, but it can still help anyway), blog comments that are RELEVANT (don’t advertise Viagra on a blog about children’s toys for example) and other links that will bring in the hits. Always make sure your backlinks are relevant, and worry about making the comments as good as the site you’re posting them to.

Understanding On Page SEO

While there are many ways you can get off site SEO, you’ll want to work on on page SEO too! Your website is the thing that Google crawls, and no matter how many backlinks you have coming in if your website doesn’t have the right SEO you can end up with a bad ranking or even no ranking. Why make it harder than it has to be, when you can get your on page SEO done all at the same time? On page SEO is super simple, and you’ll kick yourself for not doing it sooner.

First Stop, Meta Tags

Meta Tags can be overlooked; while many SEO experts say they’re not all that important, they really are! Keep an eye on your meta tags, and if you don’t know what to do take a look at the different meta tag generators (be sure you remove any links back to the generators who are trying to piggy back on your good fortune). Before you start editing your meta tags you need to gather a few things like:

Your Keywords – You need to have the keywords you want to use for every page. For most pages you’ll probably use the same keywords, but tailor your keywords if you can so you don’t get hit with spamming penalties for using unrelated keywords. Also note that you can use UP TO 12 keywords and keyword phrases, anything more than that can mess with your SEO.

Use Yoast for WordPress – If you’re running a WordPress site or blog, you will want to use tools like Yoast to get meta tags for each blog and optimise your SEO. They’ll help you find good keywords for your article, and even write your description.

Descriptions for Your Pages – There are a meta tag known as “description”; you’ll want to have a custom description no longer than 140 characters (not words, but characters!) to let people know what this page is about, what you’re offering and all that. It’ll show up in Google search results as the little text that tells people what the page is about, so be descriptive and drive those users towards your page!

In Links

You’ll want to utilize “in links”, meaning you’ll link within your content to other content on your site. Crazily enough, this actually works! Like any other kind of linking you’d do outside of your website, you want to make sure that what you are linking to is relevant to the article. You might be tempted to in-link everything, but you don’t need to do that; 2 links or so will be fine for all of your needs.

Focus on Your Niche

Focusing on your niche is the best step you can take for on page SEO. You want to focus on what you do best; use high quality content to drive your traffic, be an expert in your field and you won’t have to worry about employing black hat tactics to bring up your SEO.

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Why Your Business Needs a Logo

You might not think that your business needs a logo design, but you do! Other than a cool colorful (or not so, depending on your business type and taste) little image sitting on the top of your website, letterhead and business cards, logos serve an important purpose too! Brand recognition is one of the big things about logo design that few people ever think about, and if you don’t have that in mind you could end up conveying the wrong message to your audience. You want to wow people using the right colors, the right shapes and even the right font! While you might not NEED a logo, if you want to effectively communicate your message, you’re going to need to get a professionally designed logo.

While You can Live without a Logo, Why Would You want to?

Not every business needs a logo when they start working, and depend on other ways to get brand recognition like word of mouth and old style marketing… but this is hard, and why should you make marketing your business harder than it has to be? You wouldn’t start a store without a sign, a food truck without a menu, so why would you start a business without a logo?

What is a Logo Anyway?

Logo is just an abbreviation of the word logogram; or a picture or symbolic representation of an idea. So, a logo is just a visual representation of an idea. It can be straight up letters, symbols or a delightful mixture of both, but it has to represent something or it’s just not a logo! Logos will use color, design, shapes and even different kinds of fonts to represent the right idea; if an amateur does it wrong, you can end up conveying the wrong message altogether.

How You Can Get the Right Logo

The right logo will give you excellent brand recognition and even, over time, build brand loyalty. You want people to think of what you’re selling and instantly think of you. Crazy as it is, it all starts with your logo and that little image they form in their minds about you. When you want the best logo possible for your business, you’re going to need a professional to design it. But how do you make sure you’re getting the right professional logo design team to work on your project?

What Kind of Logo do You Need?

Every business is unique, and your logo needs to express what you’re offering! Think of everything that your company embodies and stands for; are you a business, a non-profit, a political group? Working with the right designer you’ll be able to identify the core colors that you want to represent your logo with, the shapes and even the fonts. All of these things come together to give you a great logo that you can be proud of!

You wouldn’t start your business up without a phone or a computer, so why would you do it without a logo?