Four Ways to Make Your Website Successful

We all want a successful website, but it’s not always a clear road figuring out how to get there. What can you do to make your website successful, and what are some common pitfalls that businesses fall into trying to make their websites work? Here we’re going to go over how you can fix a failing or ailing website, and take your search engine rankings from 0 to 4 in a few short steps (and a little time, nothing fixes itself over night!) Let’s get started!

Who Are You Trying to Reach?

Before looking at anything to fix on your site, you need to consider the audience. Who are you trying to reach? What do they want, and how can you give it to them? When making any website, you need to cater to your audience! If you don’t know who they are, you need to hire a consultant who can help you identify and target them properly.

Monkey See, Monkey Do

While you might want to be the most innovative site selling or offering x product, it never hurts to look at how your competition uses certain tactics to be successful! Browse their sites and read their content, how do they approach their audience and how can you adapt your own strategy to incorporate what they do? You don’t want to copy it completely, but you want to be smart about information that you need to start growing and fixing how you approach your audience.

Make Your Site Pretty and Useable

Think of all the websites that you visit, and think about WHY you visit them. Do they have a pretty interface; is the website designed well and easy to navigate? Of course they are, and you want your own website design to be too! Design is important, and you can’t neglect it. Another thing you want to worry about is navigational design. How can people find all the pages on your site? Are they linked in through your front page? If people can’t find their way to your pages, search engines won’t be able to find them, and you won’t be able to get the new visitors that you need to move forward.

Write Good Copy

As the old saying goes “Design follows copy”, you can’t ignore the content on your website. No matter how beautifully designed your website is, how much it targets your audience, if your copy is bad you’re not going to be able to get anything done. Copy is one of those mysterious parts of the puzzle that you have to keep an eye on. If you’re not good at writing your own content, you can hire someone who can do it for you!

When you want a successful website, you’re going to want to make sure you know your audience; who are they and what do they want? Look at your website and see if it looks good, and make sure the writing is solid with calls to action that push them towards what you need them to do.

How to Avoid SEO Mistakes

You want the best SEO on page and around the internet that brings new traffic to your site, but there’s many ways that you can sabotage yourself by accident. One of the big keys to doing SEO right is relevance; without relevance you could be written off as spam on Google and sink your SEO efforts in one fell swoop. Here we’re going to go over some of the most common SEO mistakes and how you can do them right and still get all the awesome search engine love you need to get new visitors

Bad Blog and Forum Backlinks

Blog and forum backlinks are a great way to get links into your site, if done correctly. Now most people think that quantity over quality will get you a better place in the SERPs (search engine ranking position), but that’s WRONG. The first thing you have to worry about is hiring people to do blog commenting for you. Everyone’s visited a blog with comments like:

  • “Thanks , I’ve recently been looking for info about this topic for ages and yours is the greatest I’ve discovered till now. However, what concerning the conclusion? Are you certain concerning the supply?|What i do not understood is in truth how you are not actually a lot more smartly-preferred than you may be right now. You are very intelligent.”
  • “Hi there, I found your blog via Google while looking for a comparable subject, your web site came up, it appears to be like good. I’ve bookmarked to favourites|added to bookmarks.”

Would you let comments like this onto your own blog? This is awful stuff, and it’s obviously spamming. It has nothing really to do with what they’re commenting on, it’s written in bad English and you can even tell there’s spintax errors in there (this symbol “|” separates spins). When you post a blog comment, you want it to be relevant, you want it to make sense, and you want it to be something you wouldn’t mind having on your own blog or site.

Bad Article Marketing

Article marketing is also a great way to get the links if you do it correctly; done wrong though, and you’ll just wreck your rankings. First off, make sure your content is stellar! For a while people could just have people in Southeast Asia just churn out massive amounts of content that made little sense with their keywords stuffed in it, and they’d get great results. Now you just can’t do that anymore! You want to make sure you have great content that YOU would want to read, that makes sense and that you wouldn’t be ashamed to say you wrote yourself.

Another thing to keep an eye on is where you’re posting your articles to get your backlinks. Ezinearticles was once an important place for article marketing, but a lot of the “content farms” have started to drop in PR since Google’s latest “Panda Update”. PageRank is important when considering where you post your content; you can still post it to low PageRank sites, but you will want to start focusing on article marketing hotspots with better PageRank.

You want to make sure that your backlinks are good; quantity is not nearly as important as quality is with SEO, so keep an eye on where things are going. If you’re not sure where things should go, get a consultant that will know all this stuff and save you the trouble! Getting SEO that you can be proud of is important, so work on your quality!

3 Reasons Why You Need WordPress

wordpress website design 

When you want to build the best user experience, optimise your SEO and have total control over your business online, you need a WordPress website. WordPress gives you everything you need to have that push button solution for your site, saving money on developers and getting that great learning curve we all crave. If you want to extend your shop with an ecommerce solution or a fancy custom made theme, you’ll have that option open to you. Get free premium themes and plugins from people who know what they’re doing… did I mention WordPress was free? Why spend more money than you have to when you can have a great website in less than fifteen minutes?

Great Themes

No matter your intended use, you’ll be able to find free and paid themes to fit your needs. If you’re creating a blog for your business there’s no end to what you can do with your WordPress, and if you want to extend the whole site to WordPress you can do that too! With WordPress you have no limits, except for what’s already out there and the coders you find to make your site special. If you don’t like the themes offered online, you can have your current theme changed over to create a WordPress theme all your own that keeps your brand consistent. No matter what you do, you’ll find that WordPress gives you a great way to make a website with all the whiz bangs users want.

Easy to Use

We’ve all struggled with interfaces that are hard to use, but you don’t have to keep doing it! WordPress makes editing your site and content easy, handling comments and everything else that goes into a website. All you need to do is log in to your CMS admin panel and handle the rest. It takes about 10 minutes to get set up, and the only thing you’ll need help with is installing widgets and getting a theme that works for you. Beyond that, you won’t spend extra money on a CMS that doesn’t work, works poorly or just looks bad. WordPress is just that awesome!

Safe and Secure

When you install WordPress, you’ll get regular security updates that are push button installs. You won’t have to worry about keeping on top of security holes and scripting attacks when you use WordPress! If you’ve ever had security problems you know how important regular security updates will be! All you have to do is look at the dashboard of your admin panel in WordPress and check for updates, it’s just that simple.

When you use WordPress you get ease of use, great themes and plugins with FREE support and best of a safe and secure platform to do business. Add that professional sparkle to your business with WordPress.

Contact us today to find out how we can create the perfect WordPress website for your business!

Building SEO to Last

SEO Success

While you might be tempted to do a one shot SEO effort for instant gratification, you’ll only end up hurting yourself and your website in the end. Search engines want organic SEO growth that can stand the test of time, and this means you’re going to have to take the long road to get lasting results. When your website is completed and you’re ready to be listed on search engines, you’ll have to start formulating your SEO strategy. Here we’re going to go over what steps you need to take to get your page to the top of the SERPS the right way the first time.

Use What You Have

There’s no need to go out and buy new domains for your blog; you want to keep everything together on the same domain so you don’t end up having to spend extra money on your SEO for all your sites. If you already have some search engine rankings on your current site it’s even more important to just leave things where they are. If your site is new, make your blog and shop on a subdomain so you can again keep everything together and get the best bang for your buck!

Get Listed

Getting on the search engines is always considered to be the hardest part, but if you know what you’re doing it’s actually pretty simple! You’ll be able to do this by pinging index and feed sites with your blog (WordPress has these built in and it can help you get those backlinks you need to start placing in the listings), and building backlinks on relevant sites. You can have people leave forum and blog comments (make sure they’re relevant or they’ll just end up biting you in the end), as well as paid guest blogging opportunities to get the word out about your business. You’ll want to research or hire an experienced SEO team to make sure that you’re doing the right things to get listed.

Knowing What Not to Do

Knowing what not to do is just as important, if not more so than what you should do.

Don’t Buy Domains for No Reason – First, you shouldn’t go out and buy a brand new domain if there’s no real need. I’ve worked with many clients who bought 15 domain names, but used the same site on each domain. This will only hurt your chances and get you pinged for duplicate content, plus make your yearly costs soar when they don’t need to!

Don’t Leave Your Website Empty – Even if you don’t have your website up and ready with the right design and the right content, you can’t EVER let it sit online without content! Put up a blog if you have to, a page with a short explanation of what you’re offering, anything you can do to show Google that the space is occupied and worth indexing.

Building SEO to last means covering your bases as soon as possible, and never devoting all your efforts to a single way of getting traffic; if you’d like to know more contact us and see what we can do for you!

Contact us today to find out how we can help get you REAL SEO results!

The Use of Shapes in Logo Design

Shapes in Logo Design

We all want the perfect logo, but what is the perfect logo?  There are three logotypes: text logos (think Google or Yahoo), Symbol logos (Nike), and combination logos (Adidas, Blackberry, etc.). While it’s easy to go with a strictly text logo, you’ll still need to think about the shape. Shapes evoke all kinds of emotions in consumers who look at them, and your logo is the first part of any brand recognition process for consumers. If people don’t like the look of your logo, the shape of your logo, you are already sunk! It’s important to choose the correct shape, and here we’re going to go over how to choose the right shape and what shape choices are available.

Understanding Shapes

If you already have a logo, take a look at it. What kind of shape is it? There are all kinds of geometric shapes that are usually a good pick (you can go with organic shapes like ink splatter, but if you’re running a bank with a blob shaped logo, you might not be doing it right), and depending on your business you’ll want to go with different shapes. Are you a serious business? Think of going with a box shaped logo, showing that you’re dependable and level! Are you a global consulting group? If so, what better choice than a globe shaped logo? Logos are part of brand recognition, so you want to imbue your logo with the qualities of geometric shapes that really work with your business.

Making Use of Shapes in Your Own Design

When you make use of shapes, you really want an understanding of how they work to create a logo that gives you the best logo design possible. This means you’re going to need a professional designer who has experience in shapes. Look at their portfolio and see how they’ve made use of shapes in their previous designs, and ask them how they can use them to make your logo pop. Any great logo design team will help you find the balance between a logo that communicates the message clearly and a logo that leaves your audience with a real lasting impression!

Don’t Use a Cheap Designer

Times are tough and we’re all cutting corners; can you really afford to leave your future in the hands of someone who doesn’t understand the intricacies of shape in logo design? We have years of design experience, understanding that shape, color, and even subtleties with fonts can deeply affect brand recognition and market impressions! Visual communication via logos have to hit certain psychological parameters to make sure people are getting what you’re trying to get across!

Before you go out and get a cheap logo, consider what shapes can do (and what they won’t do) for your logo design.  Build your logo to last, not just to meet the latest fad and you’ll be able to outlast the competition.

Contact us today to find out how we can create the perfect logo for your business!

Why CMS Website Design’s are Better!

Wordpress CMS Website Design

No matter what you’re selling online, what your message is, or what your site is about you need a CMS or content management system. If you’re struggling to get the right website up and if you don’t want to spend tons of time trying to code one, a CMS will help you with a push button solution. Get control of your SEO and your content all in one package. But why are CMS’s helpful, and what CMS is right for your website? Here we’re going to go over everything you need to know about content management systems for your website, and how you choose the right one.

How CMS Work

A content management system does just that; you have an interface to write pages and blog posts, manage pictures, an ecommerce system and more. You’ll be able to have a full website and blog set up in just a few hours, and if you don’t want to write your own content you can always hire a freelancer at a penny a word or less. Content management systems allow you have total control of your website without having to hire a developer to manage it 24/7; this frees them up to work on important things like plugins and ecommerce solutions, and gives you the money to put towards your business.

Choosing the Right CMS for You

By far, WordPress websites gives you the best experience across the board. It’s free, it’s easy to maintain and it’s so widespread you never have to worry about finding a developer who can help you with your issues. You can get a shop widget to run your ecommerce sites for under a couple hundred dollars. Get all of your SEO bundled into a single package without having to worry about optimizing everything, and get access to millions of awesome themes.

Drupal is also a popular option, especially for business websites. If you don’t want a blog (you need one for SEO, but some people don’t want one) you’ll do fine with Drupal. Either of the systems will give you a good setup for getting your site online right away. You may not have the template you want right now, but it’s important to have a site online as soon as you purchase your domain; this tells Google it’s something worth crawling and will give you better search engine results down the road.

Why You Need a CMS

You may not think that your business is big enough, or that your html site works just fine, but is it really? You need to be able to edit your website without hiring a developer to go through the flash template, you need to be able to control the destiny of your business online. A CMS system allows you to edit, publish, delete and form your web presence just the way you want it to be.

Choosing a CMS is the first step to getting the website you need to bring in sales! The rest is the hard part, so get started today.

 Contact us today to find out how we can create the perfect CMS website design for your business!

Why You Need a Logo Before You Launch

Logos are the first thing people see about your company, and without a good logo design you can’t build a business presence or brand recognition; if you don’t have a logo before you open your business to the public, you’re making a huge mistake! Did you know that a logo is the first thing you can do to create your brand? How can you hope to get through to your audience when you don’t have a logo, and how can you even hope to make a market impact without one? Here we’re going to talk about the importance of a logo for your business, and how you can get started creating your own!

Perception

Perception by your audience, sadly, is based on visual presentation. Without being able to show that you’re a company that has your stuff together, you won’t be able to show people that you’re worth doing business with. That logo at the top of your page and on your business cards will show people that you’re here to stay. You can drastically change the way people perceive your business with a great logo, but you can easily hurt your own reputation when you don’t have a logo.

Stability

A logo helps you appear more stable than you would without. If you go to a site to buy something you really want, and the price is great… but there’s no logo, are you still going to buy from the site? Probably not; if you wouldn’t do it, why would you expect your customers to come do business with you? The way to get ahead online is to start thinking like a customer; most people are stuck in the mindset of trying to think like a business, when you can just be practical about it and get better results.

Scatterbrained

If you don’t put your professional face first to the world, you’re not going to look professional. When you don’t have a logo, it’s like you’re showing up to a business meeting in your pyjamas and uncombed hair. All of these things aren’t great on their own, but together it just makes you look like you don’t have your stuff together. You need a logo to show that you have an organized business that is dedicated to getting everything done right for them the first time, and that you’ve thought out your plan for action.

Getting a logo is the right thing to do before you start doing business in the world; even before you start your website design you want your logo done. You logo will help you base all of your colour schemes, what kind of image you want to put forth with your brand, and everything else related to your business that’s visual. With the right designer, you can get a good logo that will project an image of success before you’ve had the chance to be successful. Put your best foot forward and get your logo designed today!

Contact us today to find out how we can help you create the perfect logo for your company!