We all want a successful website, but it’s not always a clear road figuring out how to get there. What can you do to make your website successful, and what are some common pitfalls that businesses fall into trying to make their websites work? Here we’re going to go over how you can fix a failing or ailing website, and take your search engine rankings from 0 to 4 in a few short steps (and a little time, nothing fixes itself over night!) Let’s get started!
Who Are You Trying to Reach?
Before looking at anything to fix on your site, you need to consider the audience. Who are you trying to reach? What do they want, and how can you give it to them? When making any website, you need to cater to your audience! If you don’t know who they are, you need to hire a consultant who can help you identify and target them properly.
Monkey See, Monkey Do
While you might want to be the most innovative site selling or offering x product, it never hurts to look at how your competition uses certain tactics to be successful! Browse their sites and read their content, how do they approach their audience and how can you adapt your own strategy to incorporate what they do? You don’t want to copy it completely, but you want to be smart about information that you need to start growing and fixing how you approach your audience.
Make Your Site Pretty and Useable
Think of all the websites that you visit, and think about WHY you visit them. Do they have a pretty interface; is the website designed well and easy to navigate? Of course they are, and you want your own website design to be too! Design is important, and you can’t neglect it. Another thing you want to worry about is navigational design. How can people find all the pages on your site? Are they linked in through your front page? If people can’t find their way to your pages, search engines won’t be able to find them, and you won’t be able to get the new visitors that you need to move forward.
Write Good Copy
As the old saying goes “Design follows copy”, you can’t ignore the content on your website. No matter how beautifully designed your website is, how much it targets your audience, if your copy is bad you’re not going to be able to get anything done. Copy is one of those mysterious parts of the puzzle that you have to keep an eye on. If you’re not good at writing your own content, you can hire someone who can do it for you!
When you want a successful website, you’re going to want to make sure you know your audience; who are they and what do they want? Look at your website and see if it looks good, and make sure the writing is solid with calls to action that push them towards what you need them to do.